Global Marketing

Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Includes a glossary of key concepts and a comprehensive resources guide

Business & Money

Douglas Lamont

Marketing & Sales

Capstone Publishing/John Wiley

See the best price to sell, buy, or rent books by Douglas Lamont. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Douglas Lamont

See the best price to sell, buy, or rent books by Douglas Lamont. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Marketing