Canadian Pacific: Creating a Brand, Building a Nation

Arts & Photography

Choko, Marc H.

History & Criticism

Callisto Publishers GmbH

Arguably no other book has been produced with such technical sophistication in recent years and few design books have received such an overwhelming worldwide media resonance. Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, and many other countries.

Airline Visual Identity 1945-1975

Huhne, M.C.

Graphic Design

This edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period. The Standard Edition contains all of the information and almost all of the images of the popular Premium Edition of Airline Visual Identity 1945-1975. Offered at a more affordable price and in a leaner format, without the numerous special colors and enhancements contained in the Premium Edition, the Standard Edition, too, was produced and designed according to highest standards, printed on top of the line paper by acclaimed Italian manufacturer Fedrigoni. Hundreds of images were reproduced and digitally restored true to the originals. Using the latest printing techniques, the book features crisp reproduction of even the smallest of details of the numerous illustrations and photos. The Premium Edition of Airline Visual Identity 1945-1975 has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.

A super stylish journey: The ultimate sourcebook for the best airline graphic designThis edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” Arguably no other book has been produced with such technical sophistication in recent years. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, other illustrations and photos. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period.To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.

An unprecedented look at Canada's history: How commercial design helped shape the country's image Up to now virtually nothing has been published about Canadian Pacific's decisive role in “branding” the nation at home and abroad. The company's visionary leaders used the railway line's potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world's biggest. As Canada's main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a dream-like world of the new state that became part of its identity. Never before or after has a single company influenced a nation and its image to such an extent. The book takes the reader on a colorful, delightful and educational journey brought to life by hundreds of historical illustrations and photos, many of which have never been published before. Utmost care was taken in digitally restoring and reproducing the priceless Canadiana as accurately as possible. This volume also demonstrates how a uniquely Canadian graphic design style developed over time, the essence of which can be felt in Canadian design until this day. The making of modern Canada is unimaginable without Canadian Pacific and its lasting achievements. The Premium Edition comes in a hand-crafted collector's case with a wood veneer cover symbolizing the natural beauty of Canada. Additional care was devoted to reproduce all images true to the originals. In many instances special Pantone colors, including gold and silver, were used to go beyond the already extremely high quality criteria of the book's Standard Edition.

An unprecedented look at Canada's history: How advertising shaped the country's image The history of Canada is inseparable from the history of Canadian Pacific. The company's advertising and publicity strategies and their influence on the country's perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company's economic and strategic interests and a newly formed nation's identity makes this arrangement unique. Canadian Pacific not only built the nation's first transcontinental railway, a prerequisite for Canada's political unification in the 19th century; it quickly expanded to become the world's largest transportation conglomerate that for many decades formed the backbone for Canada's economic development. Efficient railroad and global shipping services were complemented by numerous activities that attracted immigrants and tourists to Canada, including the famous landmark hotels designed in what is now referred to as Canadian Chateaux Style: Chateaux Frontenac, The Banff Springs Hotel, Chateaux Lake Louise, and many others. A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by the designers and artists whose work is portrayed in the book and by Canadian Pacific's executives. In the context of these identity building processes the book showcases the significance of commercial art and advertising pointing far beyond their trivial function as promoters of a commodity or service. Author Marc H. Choko's concise and compelling narrative is brought to life by more than 600 carefully selected historic photos, illustrations and documents that mirror Canadian Pacific's widespread activities and unusually diverse clientele, ranging from the adventurous travelers of the late 19th century to immigrants in search of a better future, from wealthy cruise passengers to big game hunters, from outdoor enthusiasts to airline customers starting in the 1940s. No expense has been spared to digitalize, restore and reproduce this critical part of Canadian design history. Readers see all the images in an unprecedented quality as close to the period originals as possible. The book was designed by Yvonne Quirmbach, an internationally recognized art book designer.

Collector's Limited Edition Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand. Pan Am: History, Design &amp; Identityis an inspired tribute to one of the most influential companies of the 20th century and a superbly told cultural history of American modernism. It is the captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel. From modest beginnings in the late 1920's, Pan Am developed into the world's best known airline with astonishing speed. Its rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. Pan Am plays a significant role in American popular culture and many of its iconic designs have remained in our collective memory down to the present day. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become more affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am's resourceful marketing and design initiatives. No expense has been spared to reproduce this critical part of American cultural history: Many museums and private collectors cooperated and Callisto's production manager supervised the digitalization and recorded the properties of much of the original commercial art reproduced in this book, taking note of any special colors or other significant characteristics. To enable the reader to enjoy them with the same intensity Pan Am's customers did many years ago, the Collector's Limited Edition features additional varnishes and Pantone colors to simulate originals as closely as feasible. The result is a book that presents all commercial art with unparalleled accuracy and vivacity. The clamshell case, also designed by Yvonne Quirmbach and limited to an edition of 999, was handcrafted in Berlin, Germany. Its

Pan Am:: History, Design & Identity Collector's Limited Edition

"The best book ever written on any airline, Pan Am or otherwise." Jeff Kriendler, former Pan Am vice president for corporate communications Pan Am's famous jet age logo, the blue globe, has remained in our collective memory up to the present day, long after the airline's demise in 1991. A symbol of American belief in economic, technological and social progress has turned into an everlasting icon of global popular culture. Pan Am: History, Design &amp; Identity is the captivating story of a company that refused to consider anything impossible and single-handedly revolutionized air travel. It comprises an important chapter in the cultural history of 20th century America and in the history of travel - from the 1920s when passenger flight was very prestigious and exclusive to the time of mass tourism when flying became the most conventional and most important means of long distance travel. After it foundation in 1927 Pan Am rapidly developed into the world's best known and first truly global airline, continually delivering ground-breaking innovations the airline industry still benefits from today. Its rapid rise was accompanied by proficient publicity and advertising conveying its services and many achievements. The company's iconic designs have left an indelible imprint and bear witness to history documenting economic and social change. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am's resourceful marketing and design initiatives. This volume is an inspired tribute to one of the most influential companies of the 20th century and a stunningly told cultural history of American modernism. From internationally recognized design book publisher Callisto, this large format, 432-page book (measuring 9.2" x 12.2") was produced and designed according to the highest standards, printed on top of the line paper by acclaimed Italian manufacturer Fedrigoni. All images were reproduced and digitally restored true to the originals whenever possible to enable the reader to enjoy them with the same intensity Pan Am's customers did many years ago.

Pan Am: History, Design & Identity

The beginning of minimalism: The fascinating story of German graphic design of the early 20th century 
Pioneers of German Graphic Design tells the story of German graphic design in all its detail, from the late monarchy to the Wirtschaftswunder after World War II. Author Jens Müller, an expert in the field, explores the circumstance that led to the groundbreaking inventions of Germany's graphic design pioneers in an era of tumultuous politics and rapid social and economic change, shedding light not only on the development of the profession but on its international influence. Müller's analysis reveals that aesthetic principles of reduction and minimalism were introduced long before the foundation of the famous Bauhaus in 1919.
Peter Behrens created the world's first comprehensive corporate design for AEG as early as 1907, designing everything from the corporate logo to products, showrooms and even headquarter and production buildings. Other innovators soon followed: Lucian Bernhard prompted a revolution in poster design, Wilhelm Deffke and Karl Schulpig invented the modern logo, Herbert Bayer expanded the language of form at the Bauhaus, Jan Tschichold promoted a new typographic style and John Heartfield introduced photomontage as a means of visual communication. They were all caught up in a spirit of enthusiasm and opportunity which swept across Germany, and especially Berlin, in the early decades of the 20th century. 
Alongside the vivid depiction of these milestones of graphic design the book analyzes how German zeitgeist had turned from emotional Expressionism to the matter-of-fact New Objectivity and how German modernist design subsequently became internationally recognized and had a significant influence on design movements in Western Europe and the United States.
Apart from reproducing more than 1,000 iconic designs in magnificent quality, this volume exhibits a great diversity of important unpublished or forgotten pieces. It presents the inspirational stories of fourteen graphic designers who essentially shaped the modern profession and established a visual language that changed our aesthetic perception forever.

Pioneers of German Graphic Design

Müller, Jens

Pioniere des deutschen Grafikdesigns

See the best price to sell, buy or rent books by the Callisto Publishers GmbH publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Callisto Publishers GmbH

See the best price to sell, buy or rent books by the Callisto Publishers GmbH publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Canadian Pacific: Creating a Brand, Building a Nation

Airline Visual Identity 1945-1975

Airline Visual Identity 1945-1975

Airline Visual Identity 1945-1975

Canadian Pacific: Creating a Brand, Building a Nation

Canadian Pacific: Creating a Brand, Building a Nation

Pan Am:: History, Design & Identity Collector's Limited Edition

Pan Am: History, Design & Identity

Pioneers of German Graphic Design

Pioniere des deutschen Grafikdesigns