Arguably no other book has been produced with such technical sophistication in recent years and few design books have received such an overwhelming worldwide media resonance. Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, and many other countries.

Airline Visual Identity 1945-1975

Arts & Photography

Huhne, M.C.

Graphic Design

Callisto Publishers GmbH

This edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period. The Standard Edition contains all of the information and almost all of the images of the popular Premium Edition of Airline Visual Identity 1945-1975. Offered at a more affordable price and in a leaner format, without the numerous special colors and enhancements contained in the Premium Edition, the Standard Edition, too, was produced and designed according to highest standards, printed on top of the line paper by acclaimed Italian manufacturer Fedrigoni. Hundreds of images were reproduced and digitally restored true to the originals. Using the latest printing techniques, the book features crisp reproduction of even the smallest of details of the numerous illustrations and photos. The Premium Edition of Airline Visual Identity 1945-1975 has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.

A super stylish journey: The ultimate sourcebook for the best airline graphic designThis edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” Arguably no other book has been produced with such technical sophistication in recent years. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, other illustrations and photos. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period.To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.

Collector's Limited Edition Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand. Pan Am: History, Design &amp; Identityis an inspired tribute to one of the most influential companies of the 20th century and a superbly told cultural history of American modernism. It is the captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel. From modest beginnings in the late 1920's, Pan Am developed into the world's best known airline with astonishing speed. Its rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. Pan Am plays a significant role in American popular culture and many of its iconic designs have remained in our collective memory down to the present day. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become more affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am's resourceful marketing and design initiatives. No expense has been spared to reproduce this critical part of American cultural history: Many museums and private collectors cooperated and Callisto's production manager supervised the digitalization and recorded the properties of much of the original commercial art reproduced in this book, taking note of any special colors or other significant characteristics. To enable the reader to enjoy them with the same intensity Pan Am's customers did many years ago, the Collector's Limited Edition features additional varnishes and Pantone colors to simulate originals as closely as feasible. The result is a book that presents all commercial art with unparalleled accuracy and vivacity. The clamshell case, also designed by Yvonne Quirmbach and limited to an edition of 999, was handcrafted in Berlin, Germany. Its

Pan Am:: History, Design & Identity Collector's Limited Edition

"The best book ever written on any airline, Pan Am or otherwise." Jeff Kriendler, former Pan Am vice president for corporate communications Pan Am's famous jet age logo, the blue globe, has remained in our collective memory up to the present day, long after the airline's demise in 1991. A symbol of American belief in economic, technological and social progress has turned into an everlasting icon of global popular culture. Pan Am: History, Design &amp; Identity is the captivating story of a company that refused to consider anything impossible and single-handedly revolutionized air travel. It comprises an important chapter in the cultural history of 20th century America and in the history of travel - from the 1920s when passenger flight was very prestigious and exclusive to the time of mass tourism when flying became the most conventional and most important means of long distance travel. After it foundation in 1927 Pan Am rapidly developed into the world's best known and first truly global airline, continually delivering ground-breaking innovations the airline industry still benefits from today. Its rapid rise was accompanied by proficient publicity and advertising conveying its services and many achievements. The company's iconic designs have left an indelible imprint and bear witness to history documenting economic and social change. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am's resourceful marketing and design initiatives. This volume is an inspired tribute to one of the most influential companies of the 20th century and a stunningly told cultural history of American modernism. From internationally recognized design book publisher Callisto, this large format, 432-page book (measuring 9.2" x 12.2") was produced and designed according to the highest standards, printed on top of the line paper by acclaimed Italian manufacturer Fedrigoni. All images were reproduced and digitally restored true to the originals whenever possible to enable the reader to enjoy them with the same intensity Pan Am's customers did many years ago.

Pan Am: History, Design & Identity

History & Criticism

Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand. Pan Am: History, Design &amp; Identityis an inspired tribute to one of the most influential companies of the 20th century and a superbly told cultural history of American modernism. It is the captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel. From modest beginnings in the late 1920's, Pan Am developed into the world's best known airline with astonishing speed. Its rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. Pan Am plays a significant role in American popular culture and many of its iconic designs have remained in our collective memory down to the present day. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become more affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am's resourceful marketing and design initiatives. No expense has been spared to reproduce this critical part of American cultural history: Many museums and private collectors cooperated and Callisto's production manager supervised the digitalization and recorded the properties of much of the original commercial art reproduced in this book, taking note of any special colors or other significant characteristics. To enable the reader to enjoy them with the same intensity Pan Am's customers did many years ago, the Collector's Limited Edition features additional varnishes and Pantone colors to simulate originals as closely as feasible. The result is a book that presents all commercial art with unparalleled accuracy and vivacity. Conceived by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Pan Am: History, Design &amp; Identity was produced in a renowned printing facility in northern Italy on deluxe 200 g Fedrigoni paper. The Premium Edition is also available as a Collector's Limited Edition presented in a grand clamshell case designed by Yvonne Quirmbach, with a cover made from blue acrylic glass reminiscent of the airline's branding. (See ISBN 9783981655056.)

See the best price to sell, buy, or rent books by Huhne, M.C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Huhne, M.C.

See the best price to sell, buy, or rent books by Huhne, M.C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Airline Visual Identity 1945-1975

Airline Visual Identity 1945-1975

Airline Visual Identity 1945-1975

Pan Am:: History, Design & Identity Collector's Limited Edition

Pan Am: History, Design & Identity

Pan Am: History, Design & Identity