Think Beyond "Select Language." Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global. Increase traffic to your country web sites This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.

The Art of the Global Gateway: Strategies for Successful Multilingual Navigation

Computers & Technology

Yunker, John

Web Development & Design

Byte Level Research

Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. Select the wrong agency, and the world may never know what you have to say-or worse, hear something you never intended to say.  Translating the translation industry Selecting a translation agency should be a simple process, but it's not. There are literally thousands from which to choose, and every one will claim to offer the highest quality at the lowest price. And then there's the confusing terminology and acronyms, like SLV and MLV, internationalization and translation memory.  This book will help you select the right agency the first time. The book is designed to be used as both a learning tool and a reference. The first two-thirds of the book demystifies the terminology, the workflow, and the major technologies now being used. The last third of the book includes a directory of 44 translation agencies, to help executives begin their search.  The book includes:  10 things you should know about the translation industry An overview of machine translation and how it is transforming the industry 10 questions you should ask any prospective translation agency

The Savvy Client's Guide to Translation Agencies: How to find the right translation agency the first time

Business & Money

Marketing & Sales

Intangibles: Big-League Stories and Strategies for Winning the Mental Game-In Baseball and in Life

"Intangibles is filled with lessons and tools for helping baseball players in all stages of their development." --Fredi Gonzalez, Manager, Atlanta Braves "A must read for athletes looking to gain a mental edge or simply better identify their own strengths." --Bryan Minniti, Assistant General Manager, Washington Nationals A must read for all baseball players, coaches, and fans... Mental skills coach Geoff Miller has spent years helping professional baseball players improve their mental toughness--both on and off the field. Now, he's making these invaluable lessons available to everyone who loves the game of baseball. From high school to the Major Leagues, all baseball players struggle with competition, pressure, and their own personal challenges. This book, through inspiring stories about professional baseball players in various stages of their careers, as well as hands-on tips and questionnaires, will help players evaluate and improve the mental skills that are necessary for that competitive edge. In Intangibles, you'll find stories, instruction, and practical applications that teach players and coaches how to put forth their best mental games--portrayed through the eyes of those who have experienced those learning moments firsthand in their quests to become Major Leaguers. From a local park's baseball diamond to dusty minor league dugout benches to the musty concrete tunnels under Major League stadiums, Intangibles meets players where they are, offering specific ways to improve performance and outlook. Whether you hope to be a big league player someday, or whether you simply want to play your best game, this book is essential for all athletes who want to learn how to overcome fear, build confidence, and develop a mental framework for success.

Sports & Outdoors

Miller, Geoff

Baseball

Una lectura obligatoria para todos los peloteros, entrenadores y fanáticos Geoff Miller, entrenador mental, ha dedicado años a ayudar a peloteros profesionales a mejorar su fuerza mental - tanto fuera como dentro del terreno. Ahora ofrece estas valiosas lecciones para todo el mundo que ama el juego de béisbol. Desde el bachillerato hasta las grandes ligas, todos los peloteros confrontan dificultades: la competencia, la presión y sus propios problemas personales. Mediante inspiradoras historias de peloteros profesionales en varias etapas de sus carreras, también con ejemplos reales y varios cuestionarios, este libro será de gran ayuda para que los atletas puedan evaluar y mejorar los conocimientos mentales que son necesarios para lograr ese borde competitivo. En Intangibles, van a encontrar historias, instrucciones y aplicaciones prácticas que enseñan a atletas y a entrenadores cómo lograr su mejor juego mental - vistas a través de los ojos de personas que han experimentado esas enseñanzas en carne propia al ir en busca de convertirse en grandes ligas. Desde un diamante de un parque en local, hasta los asientos sucios de un dogout de ligas menores, hasta los viejos túneles de los estadios de grandes ligas, Intangibles llega a donde están los atletas, ofreciéndoles vías específicas para mejorar su rendimiento y su actitud. Entre los peloteros incluidos en este libro está Salomón Torres, Brandon Moss, Nyjer Morgan, Nate McLouthm, Ryan Vogelsong, Jason Bay, Adam LaRoche y Matt Capps, entre otros. Ya sea que quieras llegar a ser un grande liga, o simplemente si quieres jugar tu mejor juego, este libro es esencial para cualquier atleta que quiera aprender a superar el miedo, crear confianza, y desarrollar un esquema para el éxito.

Intangibles: Historias de grandes ligas para ganar en el juego mental - en el béisbol y en la vida (Spanish Edition)

Succeed Globally. Passport Not Required. You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: <ul>
<li>A process for creating world-ready products, websites, and software</li> <li>Cultural insights into China, Russia, Germany, Brazil, India, and more</li> <li>Tips for localizing text, images, icons, and pictures for the world</li> <li>New rules of the translation economy</li> </ul>
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

International

Succeed globally. Passport not required. You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: <ul>
<li>A process for creating world-ready products, websites, and software</li> <li>Cultural insights into China, Russia, Germany, Brazil, India, and more</li> <li>Tips for localizing text, images, icons, and pictures for the world</li> <li>New rules of the translation economy</li> </ul>
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.

A must read for all baseball players, coaches, and fans...
Mental skills coach Geoff Miller has spent years helping professional baseball players improve their mental toughness-both on and off the field. Now, he's making these invaluable lessons available to everyone who loves the game of baseball. From high school to the Major Leagues, all baseball players struggle with competition, pressure, and their own personal challenges. This book, through inspiring stories about professional baseball players in various stages of their careers, as well as hands-on tips and questionnaires, will help players evaluate and improve the mental skills that are necessary for that competitive edge.
In Intangibles, you'll find stories, instruction, and practical applications that teach players and coaches how to put forth their best mental games-portrayed through the eyes of those who have experienced those learning moments firsthand in their quests to become Major Leaguers. From a local park's baseball diamond to dusty minor league dugout benches to the musty concrete tunnels under Major League stadiums, Intangibles meets players where they are, offering specific ways to improve performance and outlook.
Whether you hope to be a big league player someday, or whether you simply want to play your best game, this book is essential for all athletes who want to learn how to overcome fear, build confidence, and develop a mental framework for success.
"Geoff Miller, the Phillies mental skills coach, has impressed me with his knowledge of how a player can identify and manage his "mind" game. This part of the game has been overlooked in favor of the routine physical activities. Today, as the game is hiring coaches like Geoff, valuable information is becoming available to help players improve which leads to more wins. Intangibles has become a favorite of mine. If you are an aspiring ball player or a major league player, I highly recommend this book." -- Mike Schmidt, Philadelphia Phillies, Inducted to the Hall of Fame in 1995

Writing for Animals: New perspectives for writers and instructors to educate and inspire

Despite all we know about the sentience of animals, society tends to view and treat nonhuman animals as lesser creatures. And for society to change its views, writers must change their views. We must look closely at how we depict animals and ask ourselves difficult questions. For example, are we using animals for our writing in a way that is authentic and fair? Or are we using them for our own purposes, leading to further misconceptions and abuses?As our awareness awakens about animals' intelligence, sensitivity, and social and emotional lives, literature is beginning to reflect this change in awareness. Yet little has been written about the process of writing about animals, from crafting point of view to giving animals realistic voices.Writers face many questions and choices in their work, from how to educate without being didactic to how to develop animals as characters for an audience that still views them as ingredients. In this book, writers will find myriad voices to assist them in writing about animals, from tips about craft to understanding the responsibility of writing about animals.

Literature & Fiction

Essays & Correspondence

Winner of the Spokane Prize for Short FictionIn this new, expanded edition of her prize-winning collection, Midge Raymond stretches the boundaries of place as she explores the indelible imprint of home upon the self and the ways in which new frontiers both defy and confirm who we are. The characters who inhabit these stories travel for business or for pleasure, sometimes out of duty and sometimes in search of freedom, and each encounters the unexpected. From a biologist navigating the stark, icy moonscape of Antarctica to a businesswoman seeking refuge in the lonely islands of the South Pacific, the characters in these stories abandon their native landscapes--only to find that, once separated from the ordinary, they must confront new interpretations of who they really are, and who they're meant to be. "Raymond's prose often lights up the poetry-circuits of the brain, less because of lyrical language and more due to things that work as both literal and symbolic nouns: stolen rings, voice-mail messages gone astray; heavy-footed humans in the middle of fragile habitats...Parts of these polished stories, if read aloud, would sound like a smart patient describing a dream to a psychoanalyst." -- The Seattle Times"All of her stories are heartbreakingly honest ... I wouldn't be surprised if she started getting compared to Alice Munro or Jhumpa Lahiri." -- Seattle Books Examiner"Raymond has quiet, unrelenting control over the writing; each story is compelling and thrives because each detail and line of dialogue reveals just a little more about the characters and the evocative settings." -- The Rumpus

Forgetting English: Stories

Raymond, Midge

Literary

See the best price to sell, buy or rent books by the Byte Level Research publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Byte Level Research

See the best price to sell, buy or rent books by the Byte Level Research publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Art of the Global Gateway: Strategies for Successful Multilingual Navigation

The Savvy Client's Guide to Translation Agencies: How to find the right translation agency the first time

Intangibles: Big-League Stories and Strategies for Winning the Mental Game-In Baseball and in Life

Intangibles: Historias de grandes ligas para ganar en el juego mental - en el béisbol y en la vida (Spanish Edition)

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Intangibles: Big-League Stories and Strategies for Winning the Mental Game-In Baseball and in Life

Writing for Animals: New perspectives for writers and instructors to educate and inspire

Forgetting English: Stories