Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.

Beyond Borders: Web Globalization Strategies

Computers & Technology

Yunker, John

Web Development & Design

New Riders Pub

Biologist Angela Haynes is accustomed to dark, lonely nights as one of the few humans at a penguin research station in Patagonia. She has grown used to the cries of penguins before dawn, to meager supplies and housing, to spending most of her days in one of the most remote regions on earth. What she isn't used to is strange men washing ashore, which happens one day on her watch. The man won't tell her his name or where he came from, but Angela, who has a soft spot for strays, tends to him, if for no other reason than to protect her birds and her work. When she later learns why he goes by an alias, why he is a refugee from the law, and why he is a man without a port, she begins to fall in love-and embarks on a journey that takes her deep into Antarctic waters, and even deeper into the emotional territory she thought she'd left behind. Against the backdrop of the Southern Ocean, The Tourist Trail weaves together the stories of Angela as well as FBI agent Robert Porter, dispatched on a mission that unearths a past he would rather keep buried; and Ethan Downes, a computer tech whose love for a passionate activist draws him into a dangerous mission.

The Tourist Trail: A Novel (1)

Literature & Fiction

Contemporary

Ashland Creek Press

Think Beyond "Select Language." Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global. Increase traffic to your country web sites This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.

The Art of the Global Gateway: Strategies for Successful Multilingual Navigation

Byte Level Research

Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. Select the wrong agency, and the world may never know what you have to say-or worse, hear something you never intended to say.  Translating the translation industry Selecting a translation agency should be a simple process, but it's not. There are literally thousands from which to choose, and every one will claim to offer the highest quality at the lowest price. And then there's the confusing terminology and acronyms, like SLV and MLV, internationalization and translation memory.  This book will help you select the right agency the first time. The book is designed to be used as both a learning tool and a reference. The first two-thirds of the book demystifies the terminology, the workflow, and the major technologies now being used. The last third of the book includes a directory of 44 translation agencies, to help executives begin their search.  The book includes:  10 things you should know about the translation industry An overview of machine translation and how it is transforming the industry 10 questions you should ask any prospective translation agency

The Savvy Client's Guide to Translation Agencies: How to find the right translation agency the first time

Business & Money

Marketing & Sales

Six guests embark on a wilderness tour, but only two emerge Devils Island is home to abundant wildlife, making it the ideal place to reintroduce endangered Tasmanian devils. Working to rescue, rehabilitate, and release devils has been Kerry's job and passion for years, but a new opportunity to work as a naturalist guide for a tour company offers her a respite from the emotionally grueling task of trying to save an endangered species. Her first tour group as lead guide includes American college friends Brooke and Jane, who are reconnecting after years of estrangement, and two Australian couples hoping to escape their big-city lives and enjoy the company of longtime friends. When one of the guests disappears on the first night, the group assumes she has wandered too far in the stormy weather. Yet it turns out she has a secret connection to one of the other guests--and when another hiker is found dead in camp, the group finds itself isolated by the worsening storm and wondering who among them might be responsible. Perfect for fans of Lisa Unger and Barbara Kingsolver

Devils Island

Mystery, Thriller & Suspense

Raymond, Midge

Mystery

Oceanview Publishing

Succeed Globally. Passport Not Required. You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: <ul>
<li>A process for creating world-ready products, websites, and software</li> <li>Cultural insights into China, Russia, Germany, Brazil, India, and more</li> <li>Tips for localizing text, images, icons, and pictures for the world</li> <li>New rules of the translation economy</li> </ul>
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

International

Succeed globally. Passport not required. You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: <ul>
<li>A process for creating world-ready products, websites, and software</li> <li>Cultural insights into China, Russia, Germany, Brazil, India, and more</li> <li>Tips for localizing text, images, icons, and pictures for the world</li> <li>New rules of the translation economy</li> </ul>
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.

See the best price to sell, buy, or rent books by Yunker, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Yunker, John

See the best price to sell, buy, or rent books by Yunker, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Beyond Borders: Web Globalization Strategies

The Tourist Trail: A Novel (1)

The Art of the Global Gateway: Strategies for Successful Multilingual Navigation

The Savvy Client's Guide to Translation Agencies: How to find the right translation agency the first time

Devils Island

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy