Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

Build a Brand Like Trader Joe's

Engineering & Transportation

MARK GARDINER

Transportation

bikewriter.com

For 100 years, the Isle of Man Tourist Trophy races have been the world's most dangerous organized sporting event. As one of thirty thousand fans who attended the annual spectacle, Mark Gardiner harbored no illusions about his own skill or bravery. He was, however, an avid motorcyclist for whom the race represented a boyhood dream. He went home, quit his job, sold everything he owned, and returned to the Island to race there himself. Riding Man is the account of an Everyman, struggling to qualify for -- and survive -- the TT races. If you're a dreamer, the lesson in this book is that the pursuit of any worthwhile goal involves risks, rewards and, almost inevitably some regrets. If you're not a dreamer, the lesson is more important: the deepest regrets are always over risks not taken.

Riding Man

Sports & Outdoors

Gardiner, Mark

Miscellaneous

Business & Money

Gardiner, Mark E

Business Culture

Are you tired of those dog-eared old copies of Motorcyclist and Cycle World that have been sitting on your toilet tank, and that you’ve been flipping through once a day since 2004? Well, buy a copy of the Bathroom Book of Motorcycle Trivia, you’ll have 365 new entries to peruse. Day 20: What was the first production motorcycle with electronic fuel injection? (Honda CX500 Turbo, 1982) Day 106: Why is Mike Hailwood still the best road racer who’s ever lived, no matter what Valentino Rossi’s fans say? (Two words. No, two letters: TT) Day 193: How did that crazy guy who built ‘Roadog’ die? (Spoiler: In a police shoot-out!) Mark Gardiner is the author of the cult classic Riding Man, and a motorcycle journalist whose writing has appeared in every major English-language motorcycle magazine. He's written some of the most thoughtful, inspiring, and moving stories ever published about motorcycles. This book doesn't contain any that stuff.

Bathroom Book of Motorcycle Trivia: 360 days-worth of $#!+ you don't need to know, four days-worth of stuff that is somewhat useful to know, and one entry that's absolutely essential

Automotive

Reflections on a year fly fishing for trout in the North Fork of the Raven (aka Stauffer Creek) in Alberta. This is not a 'how-to' book; in fact, it may be the first how-not-to book you've ever read about fishing. One moment it's lyrical, the next it screams with frustration. Part memoir, part novel, the author calls it 'fly fiction'. "We cast a fly (itself a ruse) to deceive a fish—an animal that, literally, lives within a lie. If it really exists and is caught, we release it and are left without physical evidence. It may be a small psychological step to fabricate the entire process. What, in the final analysis, is the difference between memory and imagination anyway?"

Year of the Raven: An angler's reflections on Alberta's most frustrating stream

Hunting & Fishing

The best of Mark Gardiner's 'Backmarker' and 'Classic America' columns, plus feature stories and a few hilarious rants. The perfect gift for anyone who loves motorcycles and reading (all six such people!) or indeed any motorcyclist who just wants to pretend that he's literate. No, seriously, Gardiner's ability to find stories with human angles, not just motorcycle lean angles, is unique in motorcycle journalism.

On Motorcycles: The Best of Backmarker

Do you have a dog-eared stack of old motorcycle magazines on the back of your toilet? Clean up your act! Recycle those old mags and replace them with this one tidy book. 365 days’-worth of new motorcycle facts that are, if anything, even more trivial than the first Bathroom Book of Motorcycle Trivia – an Amazon #1 Bestseller! Day 9: Which owner of Indian once did time for fraud?Day 124:Only one person could make Honda CM400 ‘Hondamatic’ cool. Who was it?Day 272:How did a cosmetics entrepreneur use an obscure 2WD motorcycle to keep his sons out of Vietnam?Mark probably doesn’t have the definitive answers to any of these questions, but that hasn’t stopped him from writing another book that’s guaranteed to contain a few factual errors (and a lot of snarky commentary on the world of motorcycles.)

Bathroom Book of Motorcycle Trivia, Volume II

See the best price to sell, buy or rent books by the bikewriter.com publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by bikewriter.com

See the best price to sell, buy or rent books by the bikewriter.com publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Build a Brand Like Trader Joe's

Riding Man

Build a Brand Like Trader Joe's

Bathroom Book of Motorcycle Trivia: 360 days-worth of $#!+ you don't need to know, four days-worth of stuff that is somewhat useful to know, and one entry that's absolutely essential

Year of the Raven: An angler's reflections on Alberta's most frustrating stream

On Motorcycles: The Best of Backmarker

Bathroom Book of Motorcycle Trivia, Volume II