<p>Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.</p>

Build a Brand Like Trader Joe's

Business & Money

Gardiner, Mark E

Business Culture

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See the best price to sell, buy, or rent books by Gardiner, Mark E. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gardiner, Mark E

See the best price to sell, buy, or rent books by Gardiner, Mark E. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Build a Brand Like Trader Joe's