From T. Scott Gross, a consumer advocate, whose client roster for consulting and training reads like a who’s who of the Fortune 500. Southwest Airlines, FedEx, McDonald’s, Wal-Mart, and more have asked him to motivate their employees at conferences worldwide. In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)—doing the unexpected unexpectedly and giving the customer more than he or she could hope for. POS put customer service guru T. Scott Gross on the map in the early 1990s. In this revised third edition, he contemporizes his work by examining what’s wrong in the service industry today and how to turn those negatives into POS. In his signature, slightly irreverent, but always insightful style, he shows managers at every level of the service industry how to: <ul>
<li>Build a customer base by following the four key principles of promotions—have fun, get people to your store, get people involved with your product, and do something good for others</li>
<li>Hire the right people and show them the fundamentals of POS</li>
<li>Energize and obtain the most creativity out of employees</li>
<li>Win over customers when mistakes happen, no matter who is at fault</li>
</ul>
 POS is not just a way of doing business, according to Gross; it’s also a state of mind and the key to success in the twenty-first century. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life

Business & Money

Hoffman, Michael

Gross, T. Scott

Szabo, Andrew

Management & Leadership

Allworth

The most significant change in the art world over the past two decades has not been the evolution of a new style or movement but in how art is promoted and marketed. After prices accelerated in the 1980s, today's art world is beginning to look more like a multi-national corporation than a cultural institution. Acclaimed critic, poet, and historian Robert C. Morgan argues for a new qualitative standard in art, not only in painting and sculpture, but also in literature, music, video, photography, conceptual art, and installations. Poignantly and powerfully written, he calls for an end to the art world as we know it, a world governed by the trends of fashion, media, and popular entertainment, and proposes a return to aesthetics and a new inner-directedness in art.

The End of the Art World (Aesthetics Today Series)

Arts & Photography

Morgan, Robert C.

History & Criticism

Framed in a lucid discussion of the intellectual issues surrounding the postmodern movement, the essays in this book re-examine the course of twentieth-century art through the work of twenty-five major sculptors. McEvilley masterfully traces the evolution of modern sculpture from the readymades of Marcel Duchamp to the anti-painting statements of the 1960s to the spiritualism and conceptualism of the 1980s and 1990s. This is a groundbreaking work in the field of art criticism and a fundamental text for anyone interested in the history of current art and culture. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Sculpture in the Age of Doubt (Aesthetics Today)

MCEVILLEY, Thomas

The second edition of this definitive guide is for gallery owners, dealers, and artists' reps who want to understand the law and successfully tackle the business and legal issues they face every day in their field. Written by an esteemed arts lawyer and lecturer, the book covers all legal aspects of a gallery business from trademarks and copyright to contracts, consignments, taxes, product liability, advertising, catalog sales, and customer relations saving the reader thousands of dollars in attorney's fees. The author also advises how to find a good lawyer if one is needed. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Law (in Plain English) for Galleries

DuBoff, Leonard D.

Collections, Catalogs & Exhibitions

Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision-makers, establish a profitable fee/commission structure, and write and present winning proposals. How to handle and install art, art program management, professional ethics, marketing, publicity and advertising are addressed. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Corporate Art Consulting

Abbott, Susan

A sequel to its popular forerunner, this edition casts the net even further in examining the reasons and history behind various objects of design that have had a significant impact on our culture. The objects discussed range from the vintage posters that promoted concerts and fairs during the 1930s to a Rolling Stones' CD cover from the 1990s. This volume also investigates larger movements and phenomena, including Norman Rockwell's affect on Americana and Cartoon Network's hold on children. Like the first volume, this is an eclectic look at how, why, and if graphic design, in the broadest sense, works as an influence on the public eye. Designers, students, and anyone interested in the history and dynamics of graphics as art and craft will find this an engaging and instructive read. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Design Literacy (continued): Understanding Graphic Design

HELLER, Steven

Esteemed critic, painter, and writer Jeremy Gilbert-Rolfe offers a provocative critique of beauty in relation to the contemporary notion of the sublime, which is now found in technology and a high-powered economy rather than in nature. Refuting established views, this book questions today's ideas of beauty, including those applied to contemporary art, and proposes a secular theory of beauty as glamorous rather than good, frivolous rather than serious. An illuminating read, this book provides excellent course material for classes in philosophy, cultural studies, art history, and aesthetics. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Beauty and the Contemporary Sublime (Aesthetics Today)

Gilbert-Rolfe, Jeremy

Veteran television writer/producer Jerry Rannow gives aspiring and experienced comedy writers a humorous and eye-opening guide to conceiving, writing, and marketing a winning TV sitcom. Drawing on more than twenty-five years' experience, he tells how to construct a story outline, structure and format scripts, develop character and dialogue, pitch to producers, collaborate with other writers, and work with network and studio executives, producers, directors, agents, writers, and stars. Full of laughs and profitable tips for making a living in the business, this book is an invaluable tool for any writer who wants to break into TV comedy. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Writing Television Comedy

Rannow, Jerry

Literature & Fiction

In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.

Sex Appeal: The Art of Allure in Graphic and Advertising Design

Graphic Design

Chock full of insiders' information, Successful Syndication systematically details how writers and cartoonists can turn dreams of having work syndicated into reality. Tell-all text addresses every aspect of syndication: creating columns, comics, and features most likely to sell; finding a syndication agency; working with people at a syndicateor setting up self-syndication; marketing through the Internet or direct mail; attracting international sales; pricing; and invoicing. Extensive resource lists are included, as are ample documents and a clause-by-clause review of a syndicated contract by the nation's top syndication lawyer.

Successful Syndication: A Guide for Writers and Cartoonists

Sedge, Michael

Business of Art

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Books by Allworth