I am very happy today to announce the general availability of FeedbackGenius.com. This tool allows Amazon sellers to automate messages to their buyers based on a number of criteria including SKU, ASIN, Item Condition, and Fulfillment Channel. Sellers can create custom messages to buyers using any combination of those attributes, or you can just use a generic message that is sent to everybody. Messages are composed using a free-form email editor where you can write your message with any structure that you’d like. The email editor allows you to use over 25 variables in your messages as well so that you can include things like the product name, shipping carrier, tracking number, and links to various pages on Amazon that are specific to the buyer’s order.