I am very happy today to announce the general availability of FeedbackGenius.com. This tool allows Amazon sellers to automate messages to their buyers based on a number of criteria including SKU, ASIN, Item Condition, and Fulfillment Channel. Sellers can create custom messages to buyers using any combination of those attributes, or you can just use a generic message that is sent to everybody. Messages are composed using a free-form email editor where you can write your message with any structure that you’d like. The email editor allows you to use over 25 variables in your messages as well so that you can include things like the product name, shipping carrier, tracking number, and links to various pages on Amazon that are specific to the buyer’s order.
In addition to the flexible order selection criteria and email editor, the service allows greater customization of when the message is sent than any other tool available. You can choose to send the message immediately or up to 12 weeks after the order was placed, shipped, or delivered. We use actual tracking information from the various carriers in order to ensure that messages are sent to the buyer on the same day the order is delivered. This means that you can politely ask your buyers to leave you seller feedback in a message where you provide useful information to them as well.
I’ve been using this tool internally for months now and have seen our own feedback rates increase from around 6% of all orders to the 10-12% range, effectively doubling the amount of positive feedback we receive. That means that any negative feedback left only has half the negative impact on your overall seller score.
The site helps you to proactively manage those occasional negative feedbacks as well. You can choose to receive SMS and detailed email notifications within minutes of a buyer leaving negative or neutral feedback on Amazon. This allows you to respond to the buyer’s problem right away, leaving them with a better experience and being more willing to remove that negative feedback.
We are happy with this new feedback management service and are excited to make it available now to any Amazon.com seller. It’s free to try out for an entire month, and it’s free for small sellers who send fewer than 50 messages per month. Pricing plans are reasonable and based on usage so you don’t end up paying a high monthly rate.
As always, please Contact Us over at SellerLabs.com if you have any questions, suggestions, or feedback. Your responses help us to continue to develop the highest quality tools for e-Commerce sellers.
Visit http://www.feedbackgenius.com/ for more specific information, a short product tour, and to sign up for your free trial.
