This is just a sampling of the powerful techniques you will learn from this book: 1. Learn the strengths of your natural behavioral style and how to leverage them. 2. Discover common traits shared by effective leaders who have mastered behavioral adaptability. 3. Contains invaluable information about how your behavioral style can be leveraged to create an effective culture that permeates every facet of your business. 4. Learn how to create discipline within your organization that s predictable results. 5. We will teach you how to develop a winning attitude that improves every facet of your business. 6. You will learn why your natural behavioral style may be impeding your ability to take calculated risks that are necessary to build a winning business. 7. You will learn how to leverage your natural behavioral style within your particular selling environment. 8. We will teach you how to use psychographics in customizing your marketing messages.

The Platinum Rule for Small Business Mastery

Business & Money

Zimmerman, Scott Michael

Finklestein, Ronald

Alessandra, Dr. Tony

Management & Leadership

Alessandra & Associates, Inc.

The Platinum Rule for DISC Sales Mastery

Alessandra, Tony

Marketing & Sales

Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be ""a cost of doing business"" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. ""R.O.I."" is the corporate buzzword for ""Show me the money!"" So ask yourself this question: ""Can I show anyone the money for my trade show investment?""

The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events

Underation, Steve

Morgan James Publishing

<p>This is just a sampling of the powerful techniques you will learn from this book: 1. Discover the preferred business situations for Directors - on page 8 2. Socializers typically work in these types of careers - see page 17 3. Use the checklists on pages 64 &amp; 66 to quickly and accurately identify the styles of your prospects and customers 4. Learn the 14 traits of highly adaptable people - on pages 87 &amp; 88 5. Discover the best ways to introduce yourself to each of the four behavioral styles on page 116 6. Learn the types of questions you might ask a third person to determine your prospect's style - on page 117 7. Read the best ways to leave a voice mail message for each of the four behavioral styles - on page 118 8. Learn how to use the ""funnel technique"" of questioning to discover your prospect's needs - on pages 128 &amp; 129 9. Use the feature-feedback-benefit technique discussed on pages 136 &amp; 137 10. Discover how to get a commitment from a Thinker on page 148 11. Use the four-touch after-sale follow-up system presented on page 152 Time has proven that people like to buy from people they know, like and trust. Your ability to connect with people, maintain rapport, lower tension and increase trust will determine how high you climb in the sales profession. Mastery of The Platinum Rule will give you an unfair advantage over other salespeople. Here are expert opinions: ""The Platinum Rule is communication and relational genius, translated into a very simple, daily philosophical approach that gets results. Well done!"" Jim Rohn, CPAE, Author, The Five Major Pieces to the Life Puzzle ""The Platinum Rule is the priceless key to unlocking the door to empowerment, productivity and all business andpersonal relationships."" Denis Waitley, Author, Empires of the Mind and The Psychology of Winning ""The success we achieve is in direct proportion to our ability to understand and communicate with people. Communicating with people on their terms, not our own, is the key to creating a loyal customer base and creating mutually profitable business relationships; both of which result in higher productivity and increased earnings potential. The Platinum Rule is the single most effective tool for learning how to get exactly what we want in life by helping others get exactly what they want - the win-win we're all seeking."" Tod Barnhart, Author, The Five Rituals of Wealth</p>

The Platinum Rule for Sales Mastery: How to Adapt Your Selling Style to Match Every Prospect's Buying Style

Lalopa, Joseph

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Books by Zimmerman, Scott Michael