Identifying four basic types of employees--Directors, Socializers, Relaters, and Thinkers--two business experts show how to respond to the specific needs of those workers and in that way achieve a greatly improved bottom line.

The Platinum Rule: Discover the Four Basic Business Personalities-And How They Can Lead You to Success

Business & Money

Alessandra, Tony

O'Connor, Michael J.

Business Culture

GRAND CENTRAL PUB.

Having researched human performance for more than twenty years, a business expert shows how one important personality trait--charisma--can be learned and cultivated to reach seemingly impossible career goals.

Charisma: Seven Keys to Developing the Magnatism That Leads to Success

Self-Help

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success

Warner Business Books

A guide for consultants, professional speakers, and trainers to writing, publishing, and marketing articles and books for career enhancement. Annotation copyright Book News, Inc. Portland, Or.

Publish and Flourish: A Consultant's Guide : How to Boost Visibility and Earnings Through a Publishing Strategy

Schaeffer, Garry

Literature & Fiction

John Wiley&Sons, Inc.

Collaborative Selling: How to Gain the Competitive Advantage in Sales

Collaborative Selling How to Gain the Competitive Advantage in Sales "Quality was the key word for success in the ’80s. Team selling that makes the customer a true partner will be the point of differentiation in the ’90s. Collaborative Selling lays out a clear road map for value-added marketing." —Buck Rodgers Former Vice President of Marketing, IBM Corporation Author, The IBM Way "The traditional ‘hard sell’ approach to customers is passé successful selling in the ’90s requires building a partnership with customers. Collaborative Selling tells you how to develop a cooperative, long-term relationship with your customers." —Og Mandino Author, The Greatest Salesman in the World "Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition." —Denis Waitley Author, The New Dynamics of Winning "Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers’ problems and meeting your customers’ needs." —Dr. Charles Garfield, President The Charles Garfield Group Based on a dynamic new approach proven in sales training programs in some of the nation’s most successful companies, Collaborative Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your market…identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.

Barrera, Rick

Management & Leadership

wiley

The ultimate sales training system for results-hungry sales pros who want to excel in today’s complex sales arena… Collaborative Selling How to Gain the Competitive Advantage in Sales "Quality was the key word for success in the ’80s. Team selling that makes the customer a true partner will be the point of differentiation in the ’90s. Collaborative Selling lays out a clear road map for value-added marketing." —Buck Rodgers Former Vice President of Marketing, IBM Corporation Author, The IBM Way "The traditional ‘hard sell’ approach to customers is passé successful selling in the ’90s requires building a partnership with customers. Collaborative Selling tells you how to develop a cooperative, long-term relationship with your customers." —Og Mandino Author, The Greatest Salesman in the World "Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition." —Denis Waitley Author, The New Dynamics of Winning "Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers’ problems and meeting your customers’ needs." —Dr. Charles Garfield, President The Charles Garfield Group Based on a dynamic new approach proven in sales training programs in some of the nation’s most successful companies, Collaborative Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your market…identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.

Marketing & Sales

Be Your Own Sales Manager puts the most up-to-date management techniques at your fingertips, offering smart strategies designed to give you a competitive edge. In today's fast-moving, fiercely competitive markets, sales is more than a job, it is a career, a profession requiring special knowledge and specific skills. You have to be your own boss, take on the responsibilities—and reap the rewards—of sales management.

Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

Cathcart, JIm

Monoky, John

Touchstone

WHEN YOU HEAR the word salesperson, what adjectives come to mind? Typical responses to that question are âaggressive,â âoverbearing,â âpushy.â Their common denominator is always negativity, even from sales and marketing people themselves. If many professional salespeople feel negative about their colleagues, how much more likely are people outside the profession to take a negative. Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sales as a career? Employee turnover is higher in sales than in most occupations. Ask most college students if they want to be salespeople and the answer is a resounding no!

Non-Manipulative Selling

Communicating at Work

In today's competitive workplace, your ability to communicate is your most important business skill. This valuable handbook to better business communication can help you develop the skills you need to succeed. Using real-life examples, it offers practical, easy-to-use instruction in writing effective memos and reports, making memorable presentations, and leading productive meetings. It also introduces key telephone skills, shows you how to interpret body language and personal communication styles -- and teaches you the critical listening and questioning skills you need to get ahead. Whether you're a top manager trying to lead a large organization or one of the millions of people who actually get the work done, Communicating at Work can help you be more effective, get more of what you want out of work, and improve your chances for success.

The 10 Qualities Of Charismatic People: Secrets of Personal Magnetism

You walk into a room and notice a small group of people having an animated conversation. You're attracted to their energy, so you join them. But when one fellow turns to talk with someone else, the original group drifts apart, while that man quickly becomes the center of another high-energy discussion. Throughout the evening, you watch this person effortlessly draw others to him. What is it about this man that attracts others so readily? How does he always become the center of attention? The 10 Qualities of Charismatic People answers those questions. With this informative program, you'll learn about or improve the following: <ul>
<li>Silent messages the foundations that underlie the signals you send out to others 
</li>
<li>Your ability to speak well -- articalate your terrific ideas 
</li>
<li>Your listening skills-keys to communicating and making others feel special 
</li>
<li>Your persuasive talent-motivating others to follow your lead or adopt your ideas 
</li>
<li>Flexibility-building bridges to others</li>
</ul>

Parenting & Relationships

Simon & Schuster Audio/Nightingale-Conant

See the best price to sell, buy, or rent books by Alessandra, Tony. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Alessandra, Tony

See the best price to sell, buy, or rent books by Alessandra, Tony. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Platinum Rule: Discover the Four Basic Business Personalities-And How They Can Lead You to Success

Charisma: Seven Keys to Developing the Magnatism That Leads to Success

The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success

Publish and Flourish: A Consultant's Guide : How to Boost Visibility and Earnings Through a Publishing Strategy

Collaborative Selling: How to Gain the Competitive Advantage in Sales

Collaborative Selling: How to Gain the Competitive Advantage in Sales

Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

Non-Manipulative Selling

Communicating at Work

The 10 Qualities Of Charismatic People: Secrets of Personal Magnetism