Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Business & Money

Young, Laurie

Industries

wiley

From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy

Marketing & Sales

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. 
Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.

Scenarios in Marketing: From Vision to Decision

Ringland, Gill

Economics

Thought Leadership: Prompting Businesses to Think and Learn

Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique.

Management & Leadership

Kogan Page.

Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors.     Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be.     Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique.

"Slide open the panels to discover what makes this dog different from that dog in this charming book of opposites"--Cover back.

This Dog, That Dog

Children's Books

Piggy Toes Pr

Who do you see? I See a Monster! This Touch and Feel Book manufactured by Bendon Publishing is fun to read aloud to your child and fun for children to explore on their own. There's a monster hiding on each spread. Lift the flap to see who is hiding and feel the fluffy, fuzzy, silky textured patches of monster fur. Suitable for children age 2 and up, the book measures 8'' x 9''. Bendon Publishing International provides entertaining, high quality books and activities for children.

I See a Monster Touch and Feel Book

Polly was a real princess, But the Queen did not agree. So under Polly's mattress, She put the tiniest pea. Touch-and-Feel the pretty mattresses and see what's under each one. Will Polly ever get a good's night sleep? Find out in this royal tactile and princely pop-up book!

Princess Polly and the Pea: A Royal Tactile and Princely Pop-up

Fairy Tales, Folk Tales & Myths

With increased competition from non-lawyer legal services companies, the demand for more competitive and diverse pricing models, and reductions in client's legal budgets, the most innovative law firms have begun to recognise the need for online legal services. These firms are realising that online delivery is not solely a way to increase revenue for their practice, but it is also a method of serving the public that meets a clear need for more cost effective delivery of legal assistance. Managing Partner's new report, Online Legal Services for the Client-Centric Law Firm, provides in-depth guidance on establishing, growing, and maintaining a clear and achievable strategy for successful online legal service delivery. This critical new guide will enable you to: Implement online delivery services within existing law firm models Analyse and identify services and practice areas to provide online Select the appropriate technology and systems Implement best practices in online delivery Address customer service issues Choose the right pricing models for online services Create and develop effective marketing strategies for online services Understand and manage best practices on ethical and malpractice issues Online Legal Services for the Client-Centric Law Firm is packed with mini case studies detailing different online delivery models from a wide range of international firms including Burton Law, Jacoby & Meyers, Samuel Phillips, Epoq Legal, Brilliant Law, and Slater & Gordon. Useful appendices are also included to assist you with the design, launch, and fine-tuning of your own online legal services. These include: An outline business plan for law firm online legal services. Sample provisions from a limited scope engagement letter. Sample policies and procedures for a law firm delivering online legal services. Online Legal Services for the Client-Centric Law Firm provides a solid background and starting point for delivering online legal services for the client-centric law firm.

Business Development for Law Firms

Legal Education

Globe Law And Business

See the best price to sell, buy, or rent books by Young, Laurie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Young, Laurie

See the best price to sell, buy, or rent books by Young, Laurie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy

Scenarios in Marketing: From Vision to Decision

Thought Leadership: Prompting Businesses to Think and Learn

Thought Leadership: Prompting Businesses to Think and Learn

This Dog, That Dog

I See a Monster Touch and Feel Book

Princess Polly and the Pea: A Royal Tactile and Princely Pop-up

Business Development for Law Firms