This book is about the practice of marketing - doing it, sometimes getting it right, sometimes getting it wrong, fixing it and learning from the experience. It is a collection of topical articles representing the best and worst of marketing. Each article is accompanied by a series of questions designed to encourage thought about whether or not the theories of marketing can be useful to help explain a firm's actions. Each of the 25 chapters contains a brief introduction to the subject area which is then summarised into key points with which the student should be familiar. Three-four articles make up the main body of each chapter and the subject areas are brought to life through questions and opportunities for presentations, debates, background research and discussion. The Financial Times Marketing Casebook is unique in the way it applies theories, concepts and frameworks to detailed, topical examples of marketing in practice. The book has been designed to be used alongside Brassington and Pettitt's Principles of Marketing, so students with this as their core text will especially benefit.

Financial Times Marketing Casebook

Business & Money

Wright, Sheila

Marketing & Sales

Ft Pr

Coming Through - The Long Journey: The Story of Ruth Elizabeth Jane Minns and Henry Moyse Gobbitt (Married in Bredfield, Suffolk, 1898) and Their Families

Kisumu Books

Amare: A True Italian Love Story

"Sheila Wright takes us beyond the tourist trails and describes in detail the natural beauty and chaos of Italy. Wright passionately illustrates that Amare- to love- means accepting the good as well as the not so perfect." -Licia Canton, Author of Almond Wine and Fertility and editor-in-chief of Accenti Magazine When Sheila Wright travels to Sorrento, Italy, on a whim, she knows from the moment she arrives that she has found an extraordinary place. With a certainty even she doesn't understand at first, Sheila throws herself wholeheartedly into an enchanting yet chaotic country. Amare is a magical memoir of an odyssey that began as a trip around the world and transformed into an unforgettable journey into the heart and soul of southern Italy. In lyrical, often humorous prose, Wright describes the adventure of living the life of a foreigner in Sorrento. From hunting wild mushrooms to learning a new language, she shares moments full of promise and discovery. When Italian authorities throw her out of the country, she returns, undaunted and determined to make Italy her own. A glorious romance ensues, not only with a tall, dark, and handsome Italian, but with the land itself. Join Wright on a fabulous adventure as she snorkels along the Amalfi coast, camps on the island of Sardinia, devours pizza in Naples, and to her surprise, falls madly and passionately, in love.

Travel

Europe

iUniverse

"Sheila Wright takes us beyond the tourist trails and describes in detail the natural beauty and chaos of Italy. Wright passionately illustrates that Amare- to love- means accepting the good as well as the not so perfect." -Licia Canton, Author of Almond Wine and Fertility and editor-in-chief of Accenti Magazine When Sheila Wright travels to Sorrento, Italy, on a whim, she knows from the moment she arrives that she has found an extraordinary place. With a certainty even she doesn't understand at first, Sheila throws herself wholeheartedly into an enchanting yet chaotic country. Amare is a magical memoir of an odyssey that began as a trip around the world and transformed into an unforgettable journey into the heart and soul of southern Italy. In lyrical, often humorous prose, Wright describes the adventure of living the life of a foreigner in Sorrento. From hunting wild mushrooms to learning a new language, she shares moments full of promise and discovery. When Italian authorities throw her out of the country, she returns, undaunted and determined to make Italy her own. A glorious romance ensues, not only with a tall, dark, and handsome Italian, but with the land itself. Join Wright on a fabulous adventure as she snorkels along the Amalfi coast, camps on the island of Sardinia, devours pizza in Naples, and to her surprise, falls madly and passionately, in love.

Discover the ethical complexities of examining historical events, the impact of ethics on our understanding of the past, and the role of historians in promoting ethical discourse and critical thinking in this thought-provoking book that delves into the importance of ethics in historical research and representation. From evaluating the role of power and colonialism in history to addressing the challenges of memory and collective identity, as well as the ethical implications of conspiracy theories, this comprehensive exploration encourages readers to reevaluate their understanding of the past and consider the potential for ethical history to bring about positive change.

Ethics in History

History

Historical Study & Educational Resources

Incredulous

Arts Policy

Education & Teaching

Schools & Teaching

Art on Press

Ethics Innovation

Science & Math

Bedlam Buster

Discover the comprehensive guide to addressing climate change and creating a sustainable future through the examination of climate policy frameworks, the economics of climate change, renewable energy and energy transition, energy efficiency and conservation, sustainable agriculture and land use, adaptation and resilience strategies, technological innovation and research development, and behavioral change and education for sustainable development. This book provides critical insights and analysis for policymakers, researchers, and anyone interested in tackling the urgent challenge of climate change.

Climate Strategy

Computers & Technology

Montezuma Debates

Global Education: Unlocking the Worlds Potential is a comprehensive guide that explores the importance of global education, provides theoretical foundations and practical approaches, and offers insights into integrating global competencies across various disciplines, all while addressing the challenges and opportunities in this field. This book is a valuable resource for educators, policymakers, and anyone interested in fostering global citizenship and preparing students for a rapidly changing world.

Global Education

Discover the rich and complex history of legal systems in this comprehensive guide filled with insights, analysis, and comparative studies. From ancient civilizations to modern times, this book explores the evolution of legal concepts, social change, and its impact on democracy. Uncover the intricate connections between law and society throughout history.

Legal History

See the best price to sell, buy, or rent books by Wright, Sheila. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wright, Sheila