Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Media Ethics: Cases and Moral Reasoning (9th Edition)

Business & Money

Christians, Clifford G.

Fackler, Mark

Richardson, Kathy Brittain

Kreshel, Peggy J.

Woods, Robert H.

Business Culture

Pearson

Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage.

Media Ethics: Cases and Moral Reasoning (7th Edition)

Rotzoll, Kim B.

McKee, Kathy Brittain

Humor & Entertainment

Allyn&Bacon

Media Ethics uses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication. Aiming to facilitate and enhance readers' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

Media Ethics: Cases and Moral Reasoning (8th Edition)

Politics & Social Sciences

Philosophy

Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

Managing Hospitality Human Resources

Travel

Food, Lodging & Transportation

Amer Hotel & Motel Assn

Book by Woods, Robert H., King, Judy Z.

Managing for Quality in the Hospitality Industry

King, Judy Z.

Industries

Human Resources Management

Human Resources

Managing Hospitality: Human Resources

Leadership and Management in the Hospitality Industry

Leadership and Management in the Hospitality Industry

American Hotel & Lodging Association. Educational Institute

Economics

Educational Inst of the Amer Hotel

Pearson College Div

Leadership and Management in the Hospitality Industry by Robert H. Woods, Judy Z. King [Educational Institute of the American Hotel Motel ,2010] [Paperback] 3RD EDITION

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