A chronological history of the invention, growth, and current status of railways around the globe, from the development of the steam locomotive to today's high speed trains, beautifully illustrated in four color and black and white.

World Railways

Engineering & Transportation

Westwood, John.

Transportation

Gramercy

The marketing plan: A practitioner's guide

Business & Money

Management & Leadership

Kogan Page.

How to Write a Marketing Plan (Better Management Skills Series)

Literature & Fiction

Kogan Page, Ltd.

This fully revised and updated edition includes the latest market research methods, presentational software and approaches to the key areas of Europe, North America and Asia Pacific.

The Marketing Plan: A Practitioner's Guide (Kogan Page Professional Paperback Series)

Marketing & Sales

A well-devised marketing plan, the focus for all marketing aims, proposals and activities, can improve a company's performance. This new edition clarifies the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.

The Marketing Plan: A Step-by-Step Guide, 3rd edition (Professional Paperback Series)

Kogan Page Business Books

Endorsed by the Sunday Times and the Institute of Directors

The Marketing Plan Workbook (Sunday Times Business Enterprise Guide)

A hands-on guide to creating a complete, professional marketing plan for any business ""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet Bookwatch Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

How to Write a Marketing Plan (Creating Success)

Industries

How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan. "How to Write a Marketing Plan" is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan (Creating Success)

Job Hunting & Careers

This work aims to give step-by-step advice to professionals who need to write a marketing plan, possibly for the first time. It encourages the reader to become personally involved with an extensive use of checklists and assessments.

How to Write a Marketing Plan

See the best price to sell, buy, or rent books by Westwood, John.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Westwood, John.

See the best price to sell, buy, or rent books by Westwood, John.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

World Railways

The marketing plan: A practitioner's guide

How to Write a Marketing Plan (Better Management Skills Series)

The Marketing Plan: A Practitioner's Guide (Kogan Page Professional Paperback Series)

The Marketing Plan: A Step-by-Step Guide, 3rd edition (Professional Paperback Series)

The Marketing Plan Workbook (Sunday Times Business Enterprise Guide)

The Marketing Plan Workbook (Sunday Times Business Enterprise Guide)

How to Write a Marketing Plan (Creating Success)

How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan (Creating Success)

How to Write a Marketing Plan