Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: <ul>
<li> Build a complete strategic plan for advocate marketing </li> <li> Define best-practice program processes and policies </li> <li> Establish internal resources, team, organizations, and budgets </li> <li> Choose and integrate the right technology and tools </li> <li> Establish and apply the right KPI metrics and analytics </li> </ul>
What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.

Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Business & Money

Thomas, Barbara

Marketing & Sales

Pearson FT Press

SIX practice tests with details of the test format, question types and scoring system for both Academic and General Training IELTS. The first two practice tests, with step-by-step guidance and tips on how to answer each question, provide perfect exam training. Take the four additional practice tests in exam conditions to develop your technique. Grammar, vocabulary and writing practice exercises look at common mistakes and how to avoid them. The answer key includes clear explanations, tapes scripts and model writing answers. The book comes with 3 CDs that contain all the Listening tests.

IELTS Trainer Six Practice Tests with Answers and Audio CDs (3)

Reference

Hashemi, Louise

Foreign Language Study & Reference

Cambridge English

Classware is presentational software for the classroom, to be used with interactive whiteboards of all sorts (including portable devices) or just with a projector and a computer. It brings together all the core content of the course into a single platform, allowing immediate access to key resources, including all of the student's book, images and audio. It facilitates the integration of teachers' own content with the course resources and other Classware products. Notes and media files can be added and saved in preparation for lessons, and the toolset enables annotation of all the course texts and images.

Objective PET Classware DVD-ROM with answers

Objective PET Second edition is a completely updated and revised edition of the best-selling Objective PET course. This edition includes several great new features, including brand new 'Corpus spots' which alert students to common mistakes made by PET candidates. The Student's Book now includes a CD-ROM for extra language practice, including one complete printable PET practice test. The accompanying website includes an additional printable PET practice test. This Pack contains the Student's Book with CD-ROM and the PET for Schools Practice Test Booklet without answers. A Teacher's Book, Workbooks and a set of three Audio CDs are also available.

Objective PET For Schools Pack without Answers (Student's Book with CD-ROM and for Schools Practice Test Booklet)

SIX practice tests with details of the test format, question types and scoring system for both Academic and General Training IELTS. As well as six full practice tests, IELTS Trainer offers easy-to-follow expert guidance and exam tips designed to guarantee exam success. The first two tests are fully guided with step-by-step advice on how to tackle each paper. Extra practice activities, informed by the Cambridge Learner Corpus, a bank of real candidates' exam papers, focus on areas where students typically need most help. This 'without answers' edition is ideal for class use. Audio CDs featuring the listening activities from the tests are available separately.

IELTS Trainer Six Practice Tests without Answers

SIX practice tests with details of the test format, question types and scoring system for both Academic and General Training IELTS. As well as six full practice tests, IELTS Trainer offers easy-to-follow expert guidance and exam tips designed to guarantee exam success. The first two tests are fully guided with step-by-step advice on how to tackle each paper. Extra practice activities, informed by the Cambridge Learner Corpus, a bank of real candidates' exam papers, focus on areas where students typically need most help. These Audio CDs feature the listening activities from the test.

IELTS Trainer Audio CDs (3)

Contains four complete tests for the First Certificate exam from Cambridge ESOL. These past examination papers provide the most authentic exam preparation available, allowing candidates to familiarise themselves with the content of the exam and to practise exam techniques. Colour visual material for Paper 5 is included with each test. The Student's Book is also available as a 'with answers' edition, suitable for self study.

Cambridge Practice Tests for First Certificate 1 Student's book (FCE Practice Tests)

Carne, Paul

English as a Second Language

Cambridge University Press