Learn how to set up and run profitable businesses in the most alluring market, China. <ul>
<li>Stays away from theories and focuses on practical advice from real professionals with proven results in China, which is easy to understand and follow.</li> <li>Learn from the best practices of effective China business executives.</li> </ul>
This book is written for professionals by professionals who have worked in China for decades. The book does not stress theory about how business should be done but rather how business is done by some of the most successful business executives in China. The objective of the book is to pass on practical advice on how to be effective and more importantly, profitable in China. Almost every foreign company has made mistakes in China and it is the objective of the book to not only show new investors how past mistakes can be prevented but also to help those already in the market learn how other executives handle similar challenges. Real life case studies are also explored in-depth to give investors a better understanding of the challenges one can expect to face and more importantly a way to resolve them. China Streetsmart also examines China's outlook to give the investor a balanced view that the attractive opportunities WTO offers must be juxtaposed with the critical challenges such as how to tackle growing unemployment and pervasive corruption. Streetsmart investors are cautious optimists and within every risk there are also great opportunities to be capitalized on. The benefits of investing in China are real. The critical question is not whether one should invest in China but rather how. This book will show you the way.

China Street Smart

Business & Money

Thill, John V.

Schatzman, Barbara E.

Chan, John

International

Pearson FT Press

The follow-up to Marshall Goldsmith's 500,000-copy bestseller The Leader of the Future, Global Leadership: The Next Generation systematically identifies what tomorrow's leaders will need to know, do and believe in order to successfully lead the global enterprise of the future. Drawing on the results of an extraordinary 2-year Accenture study of emerging business leaders, this book shows why the skills of today's global leaders won't be enough--and why tomorrow's leaders won't resemble today's. Goldsmith and his co-authors first identify five new "factors of leadership" and their implications: global thinking, appreciation of diversity, technological savvy, a willingness to partner and an openness to sharing leadership. They explain what it will mean to lead in an era where intellectual capital is the dominant source of value; how to lead people whose backgrounds and values may be radically dissimilar from yours; and why achieving personal self-mastery is now a fundamental prerequisite for leading others. From the evolution of "federated," semi-autonomous organizational structures to the personal leadership challenges now arising from globalism, this book offers unprecedented insights into the new challenges of leadership--and what it will take to meet them.

Global Leadership: The Next Generation

Goldsmith, Marshall

Hu-Chan, Maya

Greenberg, Cathy

Robertson, Alastair

Economics

The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected asset you could have. Discover the art of arguing powerfully, persuasively and positively and you'll have a head start every time you want to: 
<ul>
<li>Get your point across effectively </li>
<li>Persuade other people to your way of thinking </li>
<li>Keep your cool in a heated situation </li>
<li>Win people over </li>
<li>Get what you want </li>
<li>Tackle a difficult person or topic </li>
<li>Be convincing and articulate </li>
<li>Have great confidence when you speak</li> </ul>In How to Argue, leading lawyer Jonathan Herring reveals the secrets and subtleties of making your case and winning hearts and minds. At home or at work, you'll be well equipped to make everything you say have the desired effect, every time.

How to Argue: Powerfully, Persuasively, Positively

Herring, Jonathan

Management & Leadership

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Social Media and Public Relations: Eight New Practices for the PR Professional

Breakenridge, Deirdre

Marketing & Sales

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.

FranklinCovey Style Guide: For Business and Technical Communication

Reference

COVEY, STEPHEN

Foreign Language Study & Reference

Without effective execution, no business strategy can succeed. This second edition delivers a powerful framework every leader can use to overcome the obstacles to successfully deploying business strategy. In this book, leading consultant and Wharton professor Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. Drawing on his unsurpassed experience, Hrebiniak shows why execution is even more important than many senior executives realize, and sheds powerful new light on why businesses fail to deliver on even their most promising strategies. He offers a systematic roadmap for execution that encompasses every key success factor: organizational structure, coordination, information sharing, incentives, controls, change management, culture, and the role of power and influence in your business. With three new chapters, expanded coverage, and new examples, the Second Edition of this highly successful book is the definitive guide for turning strategy into action.

Making Strategy Work: Leading Effective Execution and Change

Hrebiniak, Lawrence

Electrify all your communications… in business and beyond with everyone, everywhere! The top 100 power verbs • express strength, intelligence, and confidence • drive change and motivate action • make you a more powerful, charismatic leader Grab the right verb and use it the right way to: Work any room and become a truly unforgettable networker Write crisp, focused, highly-effective reports, emails, memos, and business plans Present brilliantly, whether you’re a president, professor, preacher, or pundit Deepen and strengthen your relationships with every client, customer, and investor Jam-packed with examples drawing on thousands of years of storytelling, literature, and experience Indispensable for everyone who wants to win!

Top 100 Power Verbs: The Most Powerful Verbs and Phrases You Can Use to Win in Any Situation

Faulkner, Michael Lawrence

Self-Help

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Wolfe, David

SISODIA, RAJENDRA

Sheth, Jagdish

Thought you couldn’t learn statistics? You can – and you will! Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date introduction to statistics – for everyone! Now fully updated for "big data" analytics and the newest applications, it'll teach you all the statistical techniques you’ll need for finance, marketing, quality, science, social science, and more – one easy step at a time. Simple jargon-free explanations help you understand every technique, and extensive practical examples and worked problems give you all the hands-on practice you'll need. This edition contains more practical examples than ever – all updated for the newest versions of Microsoft Excel. You'll find downloadable practice files, templates, data sets, and sample models – including complete solutions you can put right to work! Learn how to do all this, and more: <ul>
<li> Apply statistical techniques to analyze huge data sets and transform them into valuable knowledge </li>
<li> Construct and interpret statistical charts and tables with Excel or OpenOffice.org Calc 3 </li>
<li> Work with mean, median, mode, standard deviation, Z scores, skewness, and other descriptive statistics </li>
<li> Use probability and probability distributions </li>
<li> Work with sampling distributions and confidence intervals </li>
<li> Test hypotheses with Z, t, chi-square, ANOVA, and other techniques </li>
<li> Perform powerful regression analysis and modeling </li>
<li> Use multiple regression to develop models that contain several independent variables </li>
<li> Master specific statistical techniques for quality and Six Sigma programs </li> </ul>
 Hate math? No sweat. You’ll be amazed at how little you need. Like math? Optional "Equation Blackboard" sections reveal the mathematical foundations of statistics right before your eyes. If you need to understand, evaluate, or use statistics in business, academia, or anywhere else, this is the book you've been searching for!

Even You Can Learn Statistics and Analytics: An Easy to Understand Guide to Statistics and Analytics

LEVINE, David

Stephan, David

As many as 60% of organizational change initiatives fail. This means that many normally successful, motivated, and determined managers nonetheless struggle to lead change effectively. Most of those leadership failures share a common cause: managers mistakenly believe that organizational change is brought about by changing the organization. The truth is this: organizations change only as much or as fast as individuals change. And, to change individual behavior, you must first change the mental maps guiding that behavior. In It Starts with One, Third Edition, J. Stewart Black identifies the three critical "brain barriers" managers must break through in order to start, deepen, and sustain needed change. With new cases, examples, and tools for executing successful change initiatives, this edition dives even more deeply into the personal aspects of leading strategic change – as well as the unique challenges posed by driving change in global business environments. One step at a time, Black shows how to use their tools and techniques to bring solutions to life -- and transform change from a hope to a profitable reality.

It Starts with One: Changing Individuals Changes Organizations

Gregersen, Hal

Black, J.

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