Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: <ul> <li>Core Concepts</li> <li>Marketing Perspectives <ul> <li>Key Marketing Perspectives to Guide Marketers</li> <li>The Marketing Environment</li> </ul> </li> <li>The Role of Marketing</li> <li>Cross-Cultural Marketing</li> <li>Target Markets</li> <li>Market Segmentation</li> <li>Products <ul> <li>Goods, Services</li> <li>Total Product, Consumer Products</li> <li>Organizational or Industrial Products</li> <li>Product Development & the Product Life Cycle (PLC)</li> <li>Branding</li> <li>Product Mix Strategies</li> </ul> </li> <li>Communications in Marketing <ul> <li>Personal Selling</li> <li>Managing the Sales Force</li> <li>Advertising, Advertising Techniques</li> <li>Sales Promotion</li> <li>Public Relations</li> </ul> </li> <li>Social Media & Online Content <ul> <li>Online Content</li> <li>Big Data & Social Media Analytics</li> <li>Opinion Leaders & Social Media Influencers</li> </ul> </li> <li>Distribution: Channels & Logistics <ul> <li>Channel of Distribution</li> <li>Retailing, Wholesaling or Wholesale Trade</li> <li>Marketing Logistics Management: Physical Distribution</li> <li>Consumer Privacy & Security</li> </ul> </li> <li>Purchasing Decisions <ul> <li>Commercial & Industrial Market Purchase</li> <li>Market & Consumer Purchase</li> <li>The Adoption Process</li> </ul> </li> <li>Marketing Research & Decision Making <ul> <li>Marketing Research Process</li> <li>Types of Research, Sources of Data</li> </ul> </li> <li>Price Determination <ul> <li>Pricing Objectives</li> <li>Pricing Methods in Practice</li> </ul> </li> <li>Nonprofit Marketing</li> </ul>

Marketing: a Quickstudy Laminated Reference Guide (Quickstudy Reference Guide)

Business & Money

Murdick, Robert

Thaler-Carter, Ruth

Marketing & Sales

Quickstudy Reference Guides

If you want freedom, flexibility to express personal style, more time for your family, interests and hobbies, more variety and more control; and, you have self-discipline, a strong work ethic, good interpersonal skills, appropriate assertiveness, situational awareness, and don't mind working home alone, you may be ready to launch your business as an editorial freelancer. Being an editorial freelancer takes a variety of professional abilities, personal attributes, and business skills. You will find the essentials for developing all of these in this booklet; as well as, definitions of the types of editorial freelancing, lists of skills, tools, resources, and pros and cons of freelancing. This booklet answers the most common questions asked by editors considering the freelance life: How to get started, how to find clients and assignments, how to get paid and how much to charge. Sharing practical skills, such as what language to include in service agreements and how to send invoices and collect payments. This new revision for 2020 is updated to reflect the newest ways to manage your business using SaaS tools, and also how to find work and market your business using social media and freelancing websites.

Freelancing 101: Launching Your Editorial Business

Editorial Freelancers Association Publications

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Books by Thaler-Carter, Ruth