Production Operations Management for Small Business

Murdick, Robert

Gorsuch Scarisbrick Pub

Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: <ul> <li>Core Concepts</li> <li>Marketing Perspectives <ul> <li>Key Marketing Perspectives to Guide Marketers</li> <li>The Marketing Environment</li> </ul> </li> <li>The Role of Marketing</li> <li>Cross-Cultural Marketing</li> <li>Target Markets</li> <li>Market Segmentation</li> <li>Products <ul> <li>Goods, Services</li> <li>Total Product, Consumer Products</li> <li>Organizational or Industrial Products</li> <li>Product Development & the Product Life Cycle (PLC)</li> <li>Branding</li> <li>Product Mix Strategies</li> </ul> </li> <li>Communications in Marketing <ul> <li>Personal Selling</li> <li>Managing the Sales Force</li> <li>Advertising, Advertising Techniques</li> <li>Sales Promotion</li> <li>Public Relations</li> </ul> </li> <li>Social Media & Online Content <ul> <li>Online Content</li> <li>Big Data & Social Media Analytics</li> <li>Opinion Leaders & Social Media Influencers</li> </ul> </li> <li>Distribution: Channels & Logistics <ul> <li>Channel of Distribution</li> <li>Retailing, Wholesaling or Wholesale Trade</li> <li>Marketing Logistics Management: Physical Distribution</li> <li>Consumer Privacy & Security</li> </ul> </li> <li>Purchasing Decisions <ul> <li>Commercial & Industrial Market Purchase</li> <li>Market & Consumer Purchase</li> <li>The Adoption Process</li> </ul> </li> <li>Marketing Research & Decision Making <ul> <li>Marketing Research Process</li> <li>Types of Research, Sources of Data</li> </ul> </li> <li>Price Determination <ul> <li>Pricing Objectives</li> <li>Pricing Methods in Practice</li> </ul> </li> <li>Nonprofit Marketing</li> </ul>

Marketing: a Quickstudy Laminated Reference Guide (Quickstudy Reference Guide)

Business & Money

Thaler-Carter, Ruth

Marketing & Sales

Quickstudy Reference Guides

Whether you're studying it in school, or living it in life, you know that any business is only as good as its management and its management skills. From planning to decision making to human resources: from communication to operations control to leadership: from ethics to international trade and its proprieties, we have managed to put it all onto one chart to make your management tasks easier. Some of the topics included are: Managing for the Future, Managerial Decision Making, Managing Human Resources, Organizing, Staffing and Coordinating.

Management

BarCharts, Inc.

QuickStudy

From the basic foundations of marketing to a macro-view of world marketing and a micro-view on niche marketing, all aspects of the subject are explored. Everything from market research to pricing decisions to distribution and logistics to communications is here, including an in-depth look at the most vital factor, the product itself. As marketing rapidly becomes one of the hottest majors in schools around the world, so, too, will our marketing chart become one of your hottest items.

Marketing

This recently updated guide thoroughly covers the process of conducting business activities, using diagrams and concise outlining.

Strategic Management (Quickstudy Reference Guides - Academic)

Management & Leadership

See the best price to sell, buy, or rent books by Murdick, Robert. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Murdick, Robert