Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World

Business & Money

Thach, Liz

Marketing & Sales

Miranda Press

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Successful Social Media and Ecommerce Strategies in the Wine Industry

Sznolnoki, Gergely

Kolb, Dani

Science & Math

PALGRAVE~MACMILLAN

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.

Luxury Wine Marketing: The art and science of luxury wine branding

Yeung, Peter

Industries

Infinite Ideas Ltd.

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

Academie Du Vin Library Ltd

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Wine Marketing & Sales: Success Strategies for a Saturated Market

Wagner, Paul

Olsen, Janeen

Board and Bench Publishing

The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.

Wine Marketing and Sales: Success Strategies for a Saturated Market

Cookbooks, Food & Wine

Olsen, Janeen, Ph.d.

Beverages & Wine

Wine Appreciation Guild

The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually).
This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. <ul>
<li>Social Media Marketing &amp; Ecommerce</li> <li>Digital Marketing &amp; Wine Delivery Applications</li> <li>New Trends in Packaging, e.g. Augmented Reality Labeling</li> <li>Sales and Marketing Metrics</li> <li>Complete Regulatory Compliance</li> <li>Going Mobile with Website Strategies</li> <li>Supply Chain Management</li> <li>The Promise of Direct-to-Consumer Sales</li> <li>The New Demographics of Wine Consumption &amp; Wine Tourism</li> </ul>
Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually). This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. New topics include: Social Media Marketing & Ecommerce; Digital Marketing & Wine Delivery Applications; New Trends in Packaging, e.g. Augmented Reality Labeling; Sales and Marketing Metrics; Complete Regulatory Compliance; Going Mobile with Website Strategies; Supply Chain Management; The Promise of Direct-to-Consumer Sales; and the New Demographics of Wine Consumption & Wine Tourism. Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold. “It’s crucial to understand how to make a winery stand out from the crowd, and yet fit into people’s lifestyles in an enjoyable, meaningful way. This book does all of that...and more.”-Robert Mondavi

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Books by Thach, Liz