Covering all parameters and uses of defibrillation devices, this manual features: Discussion of automatic and semi-automatic defibrillation. Background information on heart and ECG.

Automated Defibrillation

TAYLOR, JAMES

Weigel, Al

Atkins, James M.

Morton Pub. Co.

Marketing Planning: A Step-By-Step Guide

Hands-on guide provides a complete step-by-step blueprint for creating and implementing successful marketing plans in any business. Paper. DLC: Marketing - Planning.

Marketing Planning: A Step-by-Step Guide

Business & Money

Management & Leadership

Prentice-Hall Press

"A very rich book sprinkled with real-life examples as well as battle-tested advice.” —Pierre Haren, VP ILOG, IBM "James does a thorough job of explaining Decision Management Systems as enablers of a formidable business transformation.” —Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM Build Systems That Work Actively to Help You Maximize Growth and Profits Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments? Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes 
<ul>
<li>Understanding how Decision Management Systems can transform your business</li> <li>Planning your systems “with the decision in mind”</li> <li>Identifying, modeling, and prioritizing the decisions you need to optimize</li> <li>Designing and implementing robust decision services</li> <li>Monitoring your ongoing decision-making and learning how to improve it</li> <li>Proven enablers of effective Decision Management Systems: people, process, and technology</li> <li>Identifying and overcoming obstacles that can derail your Decision Management Systems initiative</li> </ul>

Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics: A Practical Guide to Using Business Rules and Predictive Analytics (IBM Press)

Ibm Press

1st Penguin 1997 trade edition paperback, fine In stock shipped from our UK warehouse

The Penguin Dictionary of the Third Reich (Penguin Reference Books)

History

Shaw, Warren

Europe

Penguin Group USA

Sexism in the City: Women Stockbrokers in Modern Britain

Historical Study & Educational Resources

Oxford University Press

Should businessmen who commit fraud go to prison? This question has been asked repeatedly since 2008. It was also raised in nineteenth-century Britain when the spread of corporate capitalism created enormous new opportunities for dishonesty. Historians have presented Victorian Britain as a haven for white-collar criminals, beneficiaries of a prejudiced criminal justice system which only dealt harshly with offences by the poor. Boardroom Scandal challenges these beliefs. Based on an unparalleled sample of legal cases - many examined here for the first time - James Taylor presents a radical new interpretation of the relationship between capitalism and the law. Initially, there were no criminal sanctions against publishing false prospectuses, concealing losses in balance sheets, and even misappropriating company money. But parliament became convinced of the need to criminalize these practices to protect the culture of stock market investment on which mid-Victorian prosperity increasingly rested. Persuading judges to play along was harder, with many invoking the principle of caveat emptor to exonerate defendants. But by the end of the century, successful prosecutions of company executives were commonplace. These trials performed multiple functions: they stabilized confidence in times of crisis; they dramatized the class blindness of the law; and they were increasingly seen as essential as faith in a self-regulating economy ebbed. The criminalization of fraud, therefore, has far-reaching implications for our understanding of nineteenth-century Britain. It also has relevance today in light of the on-going economic crisis and the issues it raises regarding business ethics and the role of the state.

Boardroom Scandal: The Criminalization of Company Fraud in Nineteenth-Century Britain

Understanding the challenges of corporate governance is central to our comprehension of the economic dynamics driving corporations today. Among the most important institutions in capitalism today, corporations and joint-stock companies had their origins in Europe during the seventeenth and eighteenth centuries. And as they became more prevalent, the issue of internal governance became more pressing. At stake—and very much contested—was the allocation of rights and obligations among shareholders, directors, and managers. This comprehensive account of the development of corporate governance in Britain and Ireland during its earliest stages highlights the role of political factors in shaping the evolution of corporate governance as well as the important debates that arose about the division of authority and responsibility. Political and economic institutions confronted similar issues, including the need for transparency and accountability in decision making and the roles of electors and the elected, and this book emphasizes how political institutions—from election procedures to assemblies to annual reporting—therefore provided apt models upon which companies drew readily. Filling a gap in the literature on early corporate economy, this book provides insight into the origins of many ongoing modern debates.

Shareholder Democracies?: Corporate Governance in Britain and Ireland before 1850

Freeman, Mark

Pearson, Robin

Economics

University of Chicago Press

Invested: How Three Centuries of Stock Market Advice Reshaped Our Money, Markets, and Minds

Invested examines the perennial and nefarious appeal of financial advice manuals. &nbsp; Who hasn't wished for a surefire formula for riches and a ticket to the good life? For three centuries, investment advisers of all kinds, legit and otherwise, have guaranteed that they alone can illuminate the golden pathway to prosperity--despite strong evidence to the contrary. In fact, too often, they are singing a siren song of devastation. And yet we keep listening. &nbsp; Invested tells the story of how the genre of investment advice developed and grew in the United Kingdom and the United States, from its origins in the eighteenth century through today, as it saturates our world. The authors analyze centuries of books, TV shows, blogs, and more, all promising techniques for amateur investors to master the ways of the market: from Thomas Mortimer's pathbreaking 1761 work, Every Man His Own Broker, through the Gilded Age explosion of sensationalist investment manuals, the early twentieth-century emergence of a vernacular financial science, and the more recent convergence of self-help and personal finance. Invested asks why, in the absence of evidence that such advice reliably works, guides to the stock market have remained perennially popular. The authors argue that the appeal of popular investment advice lies in its promise to level the playing field, giving outsiders the privileged information of insiders. As Invested persuasively shows, the fantasies sold by these writings are damaging and deceptive, peddling unrealistic visions of easy profits and the certainty of success, while trying to hide the fact that there is no formula for avoiding life's economic uncertainties and calamities. &nbsp;

Knight, Peter

Paul, Helen

Crosthwaite, Paul

Marsh, Nicky

Invested examines the perennial and nefarious appeal of financial advice manuals.\nWho hasn’t wished for a surefire formula for riches and a ticket to the good life? For three centuries, investment advisers of all kinds, legit and otherwise, have guaranteed that they alone can illuminate the golden pathway to prosperity—despite strong evidence to the contrary. In fact, too often, they are singing a siren song of devastation. And yet we keep listening.\nInvested tells the story of how the genre of investment advice developed and grew in the United Kingdom and the United States, from its origins in the eighteenth century through today, as it saturates our world. The authors analyze centuries of books, TV shows, blogs, and more, all promising techniques for amateur investors to master the ways of the market: from Thomas Mortimer’s pathbreaking 1761 work, Every Man His Own Broker, through the Gilded Age explosion of sensationalist investment manuals, the early twentieth-century emergence of a vernacular financial science, and the more recent convergence of self-help and personal finance. Invested asks why, in the absence of evidence that such advice reliably works, guides to the stock market have remained perennially popular. The authors argue that the appeal of popular investment advice lies in its promise to level the playing field, giving outsiders the privileged information of insiders. As Invested persuasively shows, the fantasies sold by these writings are damaging and deceptive, peddling unrealistic visions of easy profits and the certainty of success, while trying to hide the fact that there is no formula for avoiding life’s economic uncertainties and calamities.

In The Dictionary of the Second World War there are more than 1,600 detailed and analytical entries - together with specially commissioned maps - which cover every aspect of the war. Theatres: Eastern and Western Europe, North and East Africa, Asia, the Pacific, the Atlantic and the Mediterranean. Actions and operations from Barbarossa to Overlord, from Midway to Iwo Jima. Tactics and strategies from submarines to airborne operations, from blitzkreig to area bombing. Weapons from i.e. Supermarine Spitfire to the B-29 Superfortress, and from Bismarck to the atomic bomb Armed Forces of all the major combatants, from the Red Army to the USAAF Commanders from Alexander to Zhukov, from Kesselring and Kleist to Koga and Kondo Politicos and diplomacy from Tripartite Pact to United Nations, from Ribbentrop to Roosevelt, from propaganda to Allied Conferences A host of other topics are covered, from resistance to women to anti-Semitism, from communism to intelligence services to the Final Solution, making this an essential companion for anyone with an interest in World War II, and the history of the twentieth century.

A dictionary of the Second World War

POPE, STEPHEN

Wheal, Elizabeth-Anne

GRAFTON

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Books by TAYLOR, JAMES