The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented, involving over 200 “intro” faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty embraced Understanding Business as never before. For this fifth edition, there are a few essential things to understand: 
This 5/e has been through the an intense, customer-driven development plan - hundreds of professors were reviewed, many students critiqued, and nine focus groups were held across the country in order to develop the most customer-driven and effective teaching resource ever. 
Technolgy – look below under Features and under Supplements to learn more about the this hot topic! 
The Perfect Author Team – You have the perfect author team to help you sell and to maintain credibility of the text. Jim is a community college Intro to Business teacher; Bill is a 4-yr school Intro to Business teacher; Susan is an educational expert. None of our competitors can say that. And for those of you who do not yet know the authors, you will find them to be a tremendous resource in helping you to close business! They are here for us! 
Supplements Package - Integrated Teaching and Learning System and the extensive supplementary items (described below) cannot be touched by our competitors. 
Business Week Edition – None of our competitors will have this option!

Understanding Business

Business & Money

William G. Nickels

James M. McHugh

SUSAN MCHUGH

Education & Reference

Mcgraw-Hill College

Use this card to access the McGraw-Hill premium content that goes along with the textbook and will help you study.

Premium Content Online Access Card for Understanding Business

William Nickels

James McHugh

NEW: Connect® Business ISBN: 007747449X Connect Business is McGraw-Hill’s Web-based assignment and assessment platform that gives students the means to better connect with their coursework, with their instructors, and with the important concepts that they will need to know for success now and in the future. With Connect Business, instructors can deliver assignments, quizzes, and tests easily online. Connect for Understanding Business includes: 
<ul>
<li>Interactive Presentations (PREP) for all Learning Goals in all chapters. This study tool engages students in a multi-media presentations for each learning goal. Students can either listen to an audio narration, or read a text narration and are prompted to quiz themselves on key concepts reinforcing knowledge all along the way making this a great prep tool for students – when students are better prepared, they are more engaged and better equipped to participate in class. These animated, visual, engaging presentations (not basic PPT slides) are assignable through Connect.</li> <li>LearnSmart (STUDY), which has been nominated for 2012 SIIA CODiE Awards in Best Cross-Curricular Solution, and Best Postsecondary Instructional Solution, is an adaptive learning system to help students learn faster, study more efficiently, and retain more knowledge for greater success. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students’ self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalized one-on-one tutor experience. Instructors have access to reports that highlight progress and areas for additional reinforcement for students as well as an at-a-glance view into students’ strengths and weaknesses. </li> <li>Interactive Applications (ASSESS) for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.</li>
</ul>

Connect Business with LearnSmart 1 Semester Access Card to accompany Understanding Business

McGraw/Hill/Irwin

mcgraw/hill learning solutions

Intro to Business; Kansas State University; Understanding Business, Tenth Edition

Introduction to Business

BILL NICKELS

JIM MCHUGH

Budget Books

UNDERSTANDING BUSINESS-TEXT >C

McGraw=Hill

Understanding Business 10th Edition

The McGraw-Hill Company, inc

Course Textbook. BUS 103. Custom textbook for Columbia-Greene Community College. Softbound, 649 pages.

Foundations of Business: BU 103 (Columbia-Greene Community College)

McGraw-Hill Education Create

Gen Cmb Understanding Business Bundle Cnct

Used, like new, slight water damage

Understanding Business Eleventh Edition

McGraw–Hill Education

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Books by SUSAN MCHUGH