About the Author\nBill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.\nJim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.\nSusan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.\nPaul Berman founded a firm of chartered accountants and was actively engaged in the fields of management consulting, auditing, and taxation for 35 years. These activities involved considerable time overseas. He then went on to John Abbott College near Montreal, where he continues to teach a variety of business courses. Since 1988, he has been teaching an international business policy course at McGill University.

Study Guide for use with Understanding Canadian Business

William G. Nickels

Business & Money

McGraw-Hill Ryerson Higher Education

Understanding Business

Susan M. McHugh

Irwin/McGraw/Hill

Understanding Business (international Edition)

McGraw=Hill

This revised edition of the text provides an introduction to business covering topics such as: ethics in business, international business, customer satisfaction, business and entrepreneurship, teams and quality, and business ettiquette.

Understanding Business (McGraw-Hill International Editions)

McGraw-Hill Education (ISE Edi

"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience; we listen to our customers; and, the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. This title includes a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries. It also includes stories of more than 600 professors, with their insights and experiences that are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.

Business Culture

McGraw-Hill/Higher Education

The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented, involving over 200 “intro” faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty embraced Understanding Business as never before. For this fifth edition, there are a few essential things to understand: 
This 5/e has been through the an intense, customer-driven development plan - hundreds of professors were reviewed, many students critiqued, and nine focus groups were held across the country in order to develop the most customer-driven and effective teaching resource ever. 
Technolgy – look below under Features and under Supplements to learn more about the this hot topic! 
The Perfect Author Team – You have the perfect author team to help you sell and to maintain credibility of the text. Jim is a community college Intro to Business teacher; Bill is a 4-yr school Intro to Business teacher; Susan is an educational expert. None of our competitors can say that. And for those of you who do not yet know the authors, you will find them to be a tremendous resource in helping you to close business! They are here for us! 
Supplements Package - Integrated Teaching and Learning System and the extensive supplementary items (described below) cannot be touched by our competitors. 
Business Week Edition – None of our competitors will have this option!

James M. McHugh

SUSAN MCHUGH

Education & Reference

Mcgraw-Hill College

New, never used, very good condition

Test Bank Volume II, Chapters 12-22, to accompany Understanding Business

McGraw/Hill/Irwin

Instructor's Manual For Understanding Business 6e. This is Volume 2 of Instructor's Manual covering chapters 12-22. Very clear presentation in large oversized paperback format, ideal for overhead projection. Covers: Chapter 12: Dealing with Employment Management Issues and Relationships. 13: Marketing - Customer and Stakeholder Relationship Management 14: Developing and Pricing Quality Products and Services. 15: Distributing Products Efficiently and Competitively - Supply Chain Management. 16: Promoting Products Using Integrated Marketing Communication. 17: Using Technology to Manage Information. 18: Understanding Financial Information and Accounting. 19: Financial Management. 20: Securities Markets - Financing and Investment Opportunities. 21: Understanding Money and Financial Institutions. 22: Managing Personal Finances - Who Wants to Be a Millionaire?

Understanding Business 6th Edition Instuctor's Manual Volume 2 Chapters 12 - 22 (Volume 2)

Understanding Business / with CD and Student Assessment Learning Guide - William G. Nickels - Hardcover -

Management & Leadership

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Books by William G. Nickels