When god was a woman

Here, archaeologically documented,is the story of the religion of the Goddess. Under her, women’s roles were far more prominent than in patriarchal Judeo-Christian cultures. Stone describes this ancient system and, with its disintegration, the decline in women’s status. Index; maps and illustrations.

When God Was a Woman

Stone, Merlin

Reference

Mariner Books

A practical guide to direct marketing.

Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)

Business & Money

Marketing & Sales

Financial Times Management

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. Bad direct marketing isn't called junk mail for nothing. It's a waste of money and alienates more customers than it wins. This is a guide to effective direct marketing - the best and most cost-effective way of targeting, winning and retaining new customers.

Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers

Ft Pr

Product planning, an integrated approach

Management & Leadership

Macmillan

Product Planning: An Integrated Approach

John Wiley&Sons

Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.

Database Marketing: Strategy and Implementation

Shaw, Robert

wiley

Field Service Management

WILD, Antony

Gower Pub.Co.

Here, archaeologically documented, is the story of the religion of the Goddess. Known by many names--Astarte, Isis, Ishtar, among others--she reigned supreme in the Near and Middle East. Beyond being worshiped for fertility, she was revered as the wise creator and the one source of universal order. Under her, women's roles differed markedly from those in patriarchal Judeo-Christian cultures. Women bought and sold property, traded in the marketplace, and the inheritance of title and property was passed from mother to daughter.How did the change come about? By documenting the wholesale rewriting of myth and religious dogmas, Merlin Stone details a most ancient the patriarchal re-imaging of the Goddess as a wanton, deprave figure. This is the portrait the laid the foundation for one of culture's greatest shams--the legend of Adam and fallen Eve.

The Paradise papers: The suppression of women's rites

Religion & Spirituality

virago press uk

Paradise Papers

Quartet Books

Database Marketing

Gower Publishing Limited

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Books by Stone, Merlin