In Defying the Crowd, world-renowned psychologist Robert Sternberg, with the assistance of Todd Lubart, presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. Drawing on his pathbreaking research on creativity and intelligence, Sternberg shows that the creative person is one who has the foresight, determination, and, sometimes, the necessary luck, to "buy low and sell high" - that is, to consistently develop ideas that may be unfashionable or misunderstood at first but gain currency over time as the public catches on to the significance of the idea. With fascinating examples from business, education, politics, and the arts, Sternberg reveals the intuitive method the creative person employs to predict early on which ideas and products will gain popularity and how that person promotes his or her ideas effectively despite initial resistance. Sternberg also looks at the role intelligence plays in determining a person's creativity. Drawing on an innovative summer program he developed for fostering creativity, Sternberg shows that the traditional high-IQ student, typically labeled "gifted" in our schools, often does very poorly when it comes to producing original, insightful ideas. As he shows, because our schools prize almost exclusively the ability to memorize and analyze material, the development of original thinking is given short shrift. Sternberg also looks at the role knowledge of a field, as well as particular styles of thinking, personality, and motivation, play in the development of creativity. He concludes that it is the right amount and balance of these factors that makes for a fully creative person. Finally, Sternberg examines the ways in which such institutions as business and education consistently seek to squelch creative ideas and how the creative person typically finds ways to subvert those institutions to promote his or her ideas. Most importantly, Sternberg explores the paths we can all take to become more creative as he shows how institutions can learn to foster creativity.

Defying the Crowd: Cultivating Creativity in a Culture of Conformity

Sternberg, Robert J.

Lubart, Todd I.

Parenting & Relationships

Free Press

Noteworthy expert in psychology and intelligence Robert J. Sternberg gives an innovative introduction to psychology, focusing on the evolution of ideas and dialectical thinking. This focus on the evolution of ideas is complimented by an examination of the evolution of organisms and the importance of adaptation to their environment.

Search of the Human Mind

Health, Fitness & Dieting

Psychology & Counseling

Harcourt College Pub.

Brief introductory text written to help students from a variety of backgrounds and learning styles understand and learn psychology's different perspectives. Designed to encourage practical application, creative thinking, and active learning, for students who are verbal, visual and participatory learners.  Features: * Innovative "pathways" theme tells the story of psychology, encourages students to use psychology in their lives, promotes active learning and encourages students to develop creative and practical thinking skills. * Content coverage focuses on presenting the key principles of psychology rather than attempting to present encyclopedic detail. * Clear, direct and simple language, combined with effective visuals, conveys psychological principles to students from a variety of academic backgrounds and learning styles. * Outstanding student-oriented pedagogy includes: Pathways to Understanding (analytic, creative, and practical questions), Pathways to Knowledge (end of chapter self-test questions), and Finding Your Way (mini-projects which encourage active learning). Additional features include Practical Psychology (boxes which highlight the everyday use of psychology), The Big Picture (end of section summaries), Branching Out (in-text sections highlighting applications), and a margin running glossary. * Examples throughout the text present cultural diversity as a 'fact of life', showing students the importance of culture, race, gender, and the ethnicity in the application of psychological principles.

Pathways to Psychology

Pastorino, Ellen E.

Doyle, Susann M.

In READINGS IN COGNITIVE PSYCHOLOGY, Sternberg and Wagner balance classic with contemporary research. With readings chosen specifically for their significance to the field, this comprehensive reader can be used on its own or be used as an accompaniment to another cognitive psychology text.

Readings in Cognitive Psychology

Wagner, Richard K.

Wadsworth Publishing

Brief introductory text written to help students from a variety of backgrounds and learning styles understand and learn psychology's different perspectives. Designed to encourage practical application, creative thinking, and active learning, for students who are verbal, visual and participatory learners. Features: * Innovative "pathways" theme tells the story of psychology, encourages students to use psychology in their lives, promotes active learning and encourages students to develop creative and practical thinking skills. * Content coverage focuses on presenting the key principles of psychology rather than attempting to present encyclopedic detail. * Clear, direct and simple language, combined with effective visuals, conveys psychological principles to students from a variety of academic backgrounds and learning styles. * Outstanding student-oriented pedagogy includes: Pathways to Understanding (analytic, creative, and practical questions), Pathways to Knowledge (end of chapter self-test questions), and Finding Your Way (mini-projects which encourage active learning). Additional features include Practical Psychology (boxes which highlight the everyday use of psychology), The Big Picture (end of section summaries), Branching Out (in-text sections highlighting applications), and a margin running glossary. * Examples throughout the text present cultural diversity as a 'fact of life', showing students the importance of culture, race, gender, and the ethnicity in the application of psychological principles.

Psychology: In Search of the Human Mind/Web-Enhanced

In this book, Robert J. Sternberg, a highly respected expert in psychology and intelligence, gives students a comprehensive introduction to psychology while emphasizing the development of their critical, creative and practical thinking. Throughout the text, students are asked to think critically, creatively, and practically when considering topics.

Psychology: In Search of the Human Mind

This briefer text enables students, especially those from nontraditional backgrounds, to capitalize on their own strengths in learning styles, whether they be analytical, creative, or practical. Through its diverse pedagogy, it also emphasizes different pathways to knowledge, so that students can understand what they learn from different points of view and different choices they make.

This text explores the basics of cognitive psychology through its coverage of cognitive neuroscience; attention and consciousness; perception; memory; knowledge representation; language; problem solving and creativity; decision making and reasoning; cognitive development; and intelligence.

Cognitive Psychology

Cengage Learning'

Sternberg's text balances accessible writing, practical applications and research scholarship, including biologically oriented information. It explores the basics of cognitive psychology through its coverage of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, cognitive development, and intelligence.

See the best price to sell, buy, or rent books by Sternberg, Robert J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sternberg, Robert J.

See the best price to sell, buy, or rent books by Sternberg, Robert J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Defying the Crowd: Cultivating Creativity in a Culture of Conformity

Search of the Human Mind

Pathways to Psychology

Readings in Cognitive Psychology

Pathways to Psychology

Psychology: In Search of the Human Mind/Web-Enhanced

Psychology: In Search of the Human Mind

Pathways to Psychology

Cognitive Psychology

Cognitive Psychology