<p>Hardbound. Newgames are fundamental changes in the conditions of competition and in the way in which we organise our businesses. They involve the creation of new concepts and new ways of thinking about the world around us, whether we be competitors or customers. Such newgame environments can be created by step changes in technology, economics, social behaviour or political and legal conditions.One of the most dramatic newgames to occur during the last quarter of this century has involved the application of microelectronics technology to the development of the personal computer. This book provides a unique analysis of how the personal computer industry came into being and how strategic competition evolved from its early days up to the present. Looking at winners and losers, it includes consideration of the United States, West European and Pacific Rim markets and discusses how the industry is now forming a global marketplace. In addition, it explains wh</p>

Newgames: Strategic Competition in the PC Revolution (Technology and Strategy Series)

Business & Money

Steffens, John

Management & Leadership

Emerald Group Pub Ltd

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Books by Steffens, John

See the best price to sell, buy, or rent books by Steffens, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Newgames: Strategic Competition in the PC Revolution (Technology and Strategy Series)