Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Business & Money

Solis, Brian

Breakenridge, Deirdre

Marketing & Sales

Ft Press

The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. <ul>
<li>Introduces you to the psychology, behavior, and influence of the new social consumer</li> <li>Shows how to define and measure the success of your social media campaigns for the short and long term</li> <li>Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter</li> <li>Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media</li> </ul>
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Business Development & Entrepreneurship

wiley

The ultimate guide to branding and building your business in the era of the Social Web―revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business―one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. <ul>
<li>Introduces you to the psychology, behavior, and influence of the new social consumer</li> <li>Shows how to define and measure the success of your social media campaigns for the short and long term</li> <li>Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter</li> <li>Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media</li> </ul>
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Industries

John Wiley&Sons, Inc.

It's a new era of business and consumerism―and you play a role in defining it Today's biggest trends―the mobile web, social media, real-time―have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?" ―Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet "Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow." ―John Chambers, CEO of Cisco Systems, Inc. "Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure." ―Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story "Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism." ―Mark Burnett, Television Executive Producer

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." ―Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. <ul>
<li>Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships</li> <li>Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind</li> <li>Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! </li> </ul>
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: <ul>
<li>How our own experience gets in the way of designing for people not like us</li> <li>Why empathy and new perspective unlock creativity and innovation</li> <li>The importance of User Experience (UX) in real life and in executive thinking</li> <li>The humanity of Human-Centered Design in all you do</li> <li>The art of Hollywood storytelling from marketing to product design to packaging</li> <li>Apple’s holistic approach to experience architecture</li> <li>The value of different journey and experience mapping approaches</li> </ul>
The future of business lies in experience architecture and you are the architect. Business, meet design. X

X: The Experience When Business Meets Design

What's the Future of Business: Changing the Way Businesses Create Experiences

John Wiley&Sons

See the best price to sell, buy, or rent books by Solis, Brian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Solis, Brian

See the best price to sell, buy, or rent books by Solis, Brian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences

X: The Experience When Business Meets Design

What's the Future of Business: Changing the Way Businesses Create Experiences

What's the Future of Business: Changing the Way Businesses Create Experiences

X: The Experience When Business Meets Design

X: The Experience When Business Meets Design