Boeing 737 (Air Portfolios, 1)

Smith, P.R.

Janes Information Group

1st Janes 1st print 1986 edition hardcover fine book in original illustrated boards In stock shipped from our UK warehouse

Shorts 330 and 360 (Air Portfolios, 2)

Engineering & Transportation

Engineering

Douglas Dc-9 and McDonnell Douglas Md-80 (Air Portfolios 3)

Business & Money

Airbus A300 and 310 (Air portfolios)

Jane's Pub. Co. in conjunction with DPR Marketing and Sales

First published in 1993, ""Marketing Communications"" is firmly established as an international bestseller. P R Smith's contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing professionals and students alike have benefited from his pragmatic and original approach. Indeed, it is included on the Marketing Society's prestigious list of marketing classics. This latest edition has been thoroughly updated and revised. New short cases, statistics and communications techniques, updated 'shock' stories, fresh illustrations and photographs all combine to bring the book right up to date with the current international business scene. In this edition, Jonathan Taylor has worked as a contributor to bring fresh insight, drawing on his high-profile ad agency experience. New major features of this third edition are: * A new e-marketing chapter; * Online lecture support materials in the form of pre-prepared powerpoint lectures. Maintaining the lively style of previous editions, this new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.

Marketing Communications: An Integrated Approach

Marketing & Sales

Kogan Page.

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.The book shows how to:· Draw up an outline e-marketing plan· Evaluate and apply e-marketing principles & models· Integrate online and offline communications· Implement customer-driven e-marketing· Reduce costly trial and error· Measure and enhance your e-marketing · Drive your e-business forwardAs the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design. A highly practical user focused introductionThe most highly regarded author team in this new fieldThe core text for the CIM's E-marketing award

Emarketing Excellence: The Heart of Ebusiness

CHAFFEY, Dave

Butterworth-Heinemann

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: * Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers. * Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date * Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter. * Successful- The first ed has sold 3,700 copies * Provides guidance on how to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C * Set out in a clearly structured style to ensure the points being made are easily accessible

Emarketing Excellence: The Heart of eBusiness

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 What is inverse scattering? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 2 Why study inverse scattering? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1. 3 An historical sketch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1. 4 How to solve inverse problems . . . . . . . . . . . . . . . . . •. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Definitions and terminology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Electromagnetic wave equations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

An Introduction to Electromagnetic Inverse Scattering (Developments in Electromagnetic Theory and Applications, 7)

Science & Math

Hopcraft, K.I.

Mathematics

Springer

Douglas DC-10 (Airline Markings, Vol. 2)

Voyageur Pr

Boeing 727 (Airline Markings, Vol. 6)

Balch, Adrian M.

Specialty Pr Pub & Wholesalers

See the best price to sell, buy, or rent books by Smith, P.R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Smith, P.R.