Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the Internet to marketing and basic concepts and terms are explained before exploring more advanced topics.Internet Marketing: *explains the key similarities and differences between marketing using the internet and other media;*shows how innovative companies are moving beyond 'static' brochureware pages to provide dynamic, interactive content to build personalised relationships with customers;*goes beyond the use of the web site as a communications tool to explain the impact of the internet on distribution channels, market places and relationships with business partners;*explo

Internet Marketing: Strategy, Implementation and Practice

CHAFFEY, Dave

Financial Times Management

Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

E-Business and E-Commerce Management: Strategy, Implementation and Practice

Business & Money

Management & Leadership

Ft Pr

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

E-Business and E-Commerce Management: Strategy, Implementation, and Practice

Computers & Technology

Internet & Social Media

Pearson

Business Information Management takes an applied, problem-solving approach, contextualizing all theory within contemporary examples from a wide range of organisations in the global environment.

Business Information Management: Improving Performance Using Information Systems

Wood, Steve

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Business Information Systems: Technology, Development and Management for the E-business

Greasley, Andrew

Hickie, Simon

A comprehensive guide to the strategy, implementation and practice of Internet Marketing.

Internet Marketing: Strategy, Implementation And Practice

Ellis-Chadwick, Fiona

Mayer, Richard

Johnston, Kevin

Marketing & Sales

Pearson College Div

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

This readable textbook takes a problem-solving approach to business information management, addressing the challenges faced by a wide group of stakeholders – not only the end-user, but also the general manager, IT manager and company director.

Business Information Management: Improving Performance Using Information Systems (2nd Edition)

White, Gareth

Pearson Education Canada

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Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

See the best price to sell, buy, or rent books by CHAFFEY, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by CHAFFEY, Dave

See the best price to sell, buy, or rent books by CHAFFEY, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Internet Marketing: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation, and Practice

Business Information Management: Improving Performance Using Information Systems

Business Information Systems: Technology, Development and Management for the E-business

Internet Marketing: Strategy, Implementation And Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice

Business Information Management: Improving Performance Using Information Systems (2nd Edition)

Internet Marketing: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice