Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

E-Business and E-Commerce Management: Strategy, Implementation and Practice

Business & Money

CHAFFEY, Dave

Management & Leadership

Ft Pr

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

E-Business and E-Commerce Management: Strategy, Implementation, and Practice

Computers & Technology

Internet & Social Media

Pearson

Business Information Management takes an applied, problem-solving approach, contextualizing all theory within contemporary examples from a wide range of organisations in the global environment.

Business Information Management: Improving Performance Using Information Systems

Wood, Steve

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Business Information Systems: Technology, Development and Management for the E-business

Greasley, Andrew

Hickie, Simon

A comprehensive guide to the strategy, implementation and practice of Internet Marketing.

Internet Marketing: Strategy, Implementation And Practice

Ellis-Chadwick, Fiona

Mayer, Richard

Johnston, Kevin

Marketing & Sales

Pearson College Div

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

This readable textbook takes a problem-solving approach to business information management, addressing the challenges faced by a wide group of stakeholders – not only the end-user, but also the general manager, IT manager and company director.

Business Information Management: Improving Performance Using Information Systems (2nd Edition)

White, Gareth

Pearson Education Canada

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Internet Marketing: Strategy, Implementation and Practice

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practiceprovides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. 
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

Digital Marketing: Strategy, Implementation and Practice

Pearson/Education

See the best price to sell, buy, or rent books by CHAFFEY, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by CHAFFEY, Dave

See the best price to sell, buy, or rent books by CHAFFEY, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

E-Business and E-Commerce Management: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation, and Practice

Business Information Management: Improving Performance Using Information Systems

Business Information Systems: Technology, Development and Management for the E-business

Internet Marketing: Strategy, Implementation And Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice

Business Information Management: Improving Performance Using Information Systems (2nd Edition)

Internet Marketing: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice