Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Demand: Creating What People Love Before They Know They Want It

Business & Money

Slywotzky, Adrian

Weber, Karl

Management & Leadership

Crown Business

Describes the various patterns of business operation that lead to profitability through a series of conversations in which an expert on profits teaches a student.

The Art of Profitability

Warner Business Books

Outlines the challenges faced by most companies to sustain growth, offering advice on how to meet specific customer needs, retain investor loyalty, make effective acquisitions and partnerships, and achieve independence from a CEO.

How to Grow When Markets Don't

Wise, RIchard

An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals.In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.

Finance

Business Plus

Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.

* internationally renowned author with two highly successful books to his name already * author has previously published with Harvard Business School Press and first book with Wiley, The Profit Zone, has sold 5000+ in under six months. * The Profit Zone was a Business Week bestseller as well as a New York Times Sunday Business bestseller.

Profit Patterns : 30 Ways to Anticipate & Profit from Strategic Forces Reshaping your Business

wiley

What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, bestselling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's twenty-three chapters presents a lesson from the exuberant and always challenging master-and a profit paradigm that will open your mind to the many ways to make profit happen. You'll understand-from a different perspective-how your company and your competitors generate profit...which business models can be best applied to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more. With scores of examples from today's global marketplace, a weekly assignment, and an eclectic business reading list ranging from Obvious Adams to Einstein's Dreams, THE ART OF PROFITABILITY invites anyone in business to engage in the lively exchange between mentor and protÈgÈ. Enter the classroom. Discover the art. And learn which form of profitability will help your company succeed today and grow tomorrow.

Hachette Audio

What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, bestselling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's twenty-three chapters presents a lesson from the exuberant and always challenging master-and a profit paradigm that will open your mind to the many ways to make profit happen. You'll understand-from a different perspective-how your company and your competitors generate profit...which business models can be best applied to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more. With scores of examples from today's global marketplace, a weekly assignment, and an eclectic business reading list ranging from Obvious Adams to Einstein's Dreams, THE ART OF PROFITABILITY invites anyone in business to engage in the lively exchange between mentor and protÈgÈ. Enter the classroom. Discover the art. And learn which form of profitability will help your company succeed today and grow tomorrow.

Marketing & Sales

Warner Business

In this book Adrian Slywotzky explains how to take a unique, counterintuitive approach to the key issue for every business - growth - by turning big threats into big oppotunities.

The Upside: From Risk Taking to Risk Shaping - How to Turn Your Greatest Threat into Your Biggest Growth Opportunity

Capstone

See the best price to sell, buy, or rent books by Slywotzky, Adrian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Slywotzky, Adrian

See the best price to sell, buy, or rent books by Slywotzky, Adrian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Demand: Creating What People Love Before They Know They Want It

The Art of Profitability

How to Grow When Markets Don't

The Art of Profitability

How to Grow When Markets Don't

Profit Patterns : 30 Ways to Anticipate & Profit from Strategic Forces Reshaping your Business

The Art of Profitability

The Art of Profitability

How to Grow When Markets Don't

The Upside: From Risk Taking to Risk Shaping - How to Turn Your Greatest Threat into Your Biggest Growth Opportunity