The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't

Business & Money

ROBERT I. SUTTON

Business Culture

Business Plus

In late 2008, a book about the crisis in marketing called Branding Only Works on Cattle predicted: 
<ul><li>Burger King's creepy mascot wouldn't do anything: it has since lost share, got sued for wasting marketing funds, and its top marketer quit.</li></ul>
<ul><li>Gap's heavy expenditures on charity couldn't keep its customers buying, and sure enough its sales sank as fast as every other retailer.</li></ul>
<ul><li>Harley Davidson's mammoth brand value wouldn't help it sell bikes. It recently announced a 71% drop in profits on severely lagging sales.</li></ul>The marketing world is still struggling to come up with a response to the massive change underlying these events, embracing ever-wackier books and nonsense theories (like mind-reading and social media conversations that don't say anything), and as a result: <ul><li>Corporate reputations have plummeted.</li></ul>
<ul><li>Consumer loyalty is a thing of the past.</li></ul>
<ul><li>Brands are increasingly unable to charge premium prices.</li></ul>
Branding Only Works on Cattle gives detailed proposals on how we might reinvent brands...rethinking them as sets of behaviors, not mental states. It offers a variety of detailed ways to do it, such as: <ul><li>Basing marketing on operational differences, not imagination and perceptions.</li></ul>
<ul><li>Embracing true evangelists, not paid celebrities.</li></ul>
<ul><li>Mapping campaigns the way video games are designed.</li></ul>Many marketers shuddered at the possibilities that their cherished fantasies about brands might be wrong; some of them felt compelled to ding the book in their reviews. But Branding Only Works on Cattle remains ahead of its time, and offers a new way of looking at the challenges most businesses are still facing today.

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Baskin, Jonathan Salem

Marketing & Sales

In late 2008, a book about the crisis in marketing called Branding Only Works on Cattle predicted:Burger King's creepy mascot wouldn't do anything: it has since lost share, got sued for wasting marketing funds, and its top marketer quit.Gap's heavy expenditures on charity couldn't keep its customers buying, and sure enough its sales sank as fast as every other retailer.Harley Davidson's mammoth brand value wouldn't help it sell bikes. It recently announced a 71% drop in profits on severely lagging sales.The marketing world is still struggling to come up with a response to the massive change underlying these events, embracing ever-wackier books and nonsense theories (like mind-reading and social media conversations that don't say anything), and as a result: Corporate reputations have plummeted.Consumer loyalty is a thing of the past.Brands are increasingly unable to charge premium prices.Branding Only Works on Cattle gives detailed proposals on how we might reinvent brands...rethinking them as sets of behaviors, not mental states. It offers a variety of detailed ways to do it, such as:Basing marketing on operational differences, not imagination and perceptions.Embracing true evangelists, not paid celebrities.Mapping campaigns the way video games are designed.Many marketers shuddered at the possibilities that their cherished fantasies about brands might be wrong; some of them felt compelled to ding the book in their reviews. But Branding Only Works on Cattle remains ahead of its time, and offers a new way of looking at the challenges most businesses are still facing today.

Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways. "...their insights into the competitive battle in emerging markets are so keen." -William J. Holstein of The New York Times "Many American chief executives, it turns out, are aiming at emerging markets...And they will find many insights into prevailing in those battles in this book." -William J. Holstein of The New York Times "...for any corporate strategist pondering the challenges and opportunities of globalization, this book is an indispensable guide." -John Cummings of Business Finance "While the global economy has been a hot topic for at least two decades, it is in constant need of updating ...GLOBALITY...does the job nicely." - BNET "[This] vividly detailed tome describes the latest shift in globalization from a one-way street of Western domination to an increasingly competitive global playing field, where businesses from once-discounted nations are solidifying their standing." - CIO Insight "Whatever the next New World Order turns out to be, the advice in GLOBALITY will come in useful, for multinationals and individual workers alike." -Business Pundit "A smart discourse on how local companies in developing economies, such as China, India and Brazil, are bucking tradition and going for broke on their own terms..." -BNET "This book is a must-read for leaders of companies in the developed world who want to get into the globality act and stay in it." - Cecil Johnson, McClatchy-Tribune News "Get ready for a new wave of challengers, 'bursting their way onto the big stage.' So say the three authors of this smart analysis about the latest developments in global competition" - Andrea Sachs of TIME

Globality: Competing with Everyone from Everywhere for Everything

Sirkin, Hal

Hemerling, Jim

Bhattacharya, Arindam

Economics

The world's greatest salesman presents the definitive guide to effectively closing any sales presentation. Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.

How to Close Every Sale

Girard, Joe

Management & Leadership

Break-it thinkers have proven that challenging conventional thinking is theonly way to stay ahead of the competition in the corporate environment of thenineties.

If it Ain't Broke...Break It!: And Other Unconventional Wisdom for a Changing Business World

Kriegel PhD, Robert J.

Palter, Louis

A corporate consultant and quality service expert describes the P.O.S. (Positively Outrageous Service) method for dealing with and winning customers, providing helpful guidelines on how to identify what customers really want, energize one's employees, create customer loyalty, and more. Reissue.

Positively Outrageous Service

Gross, T. Scott

The woman who made self-presentation an art shows how to use professional presence to stand out, fit in and move ahead. Covers the empowering pause, posture, gestures, and more.

Lions Don't Need to Roar: Using the Leadership Power of Personal Presence to Stand Out, Fit in and Move Ahead

Benton,D. A.

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware--India is not simply "the new China." Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need. Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region with information that includes: 
<ul>
 <li>An overview and analysis of India's most promising industries 
</li>
<li>The Six C's of Sales and Marketing in India 
</li>
<li>Essential tips on attracting and retaining top talent 
</li>
<li>An overview of finance in the region that every investor will want to read 
</li>
<li>Modern history 101--the essentials you need to know 
</li>
<li>Insider perspective from top veteran professionals in the region 
</li>
<li>Guidance on its often complex, laws, rules, and regulations. </li>
</ul>Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.

Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market

Bagla, Gunjan

See the best price to sell, buy or rent books by the Business Plus publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Business Plus

See the best price to sell, buy or rent books by the Business Plus publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Globality: Competing with Everyone from Everywhere for Everything

Globality: Competing with Everyone from Everywhere for Everything

How to Close Every Sale

If it Ain't Broke...Break It!: And Other Unconventional Wisdom for a Changing Business World

Positively Outrageous Service

Lions Don't Need to Roar: Using the Leadership Power of Personal Presence to Stand Out, Fit in and Move Ahead

Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market