Advance Praise for NEW SALES SPEAK . . . "Here comes the book . . . New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." -Harvey MaCkay, Author of the New York Times bestsellers Swim with the Sharks and Pushing the Envelope "An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales." -Brian Tracy, Brian Tracy International "Loaded with substantive ideas that can help you do more, earn more, and be more!" -Nido Qubein, Chairman, National Speakers Association Foundation, and Past President, National Speakers Association EVERYBODY SELLS SOMETHING While each of us is blessed with a different level of talent, the ability to speak with savvy, polish, style, and humor is a learned skill. Learning how to more effectively sell yourself and your message can give you a tremendous advantage in our competitive world. Written for anyone who gives one-on-one, small group, or large group presentations, whether you are directly in sales, a company manager, teacher, or community volunteer, New Sales Speak identifies the most common mistakes individuals make when presenting and explains how to avoid them in creating your own highly successful presentations. Including a detailed sample outline you can adapt for your own purposes, this book will turn you into a polished and persuasive presenter and a first-class sales professional. Selling + Speaking = Sales Speak * Build and deliver a powerful case for your message * Make the best use of your allotted time * Use visual aids effectively * Transform fear into energy * Tailor your presentation to meet the needs of your listeners * Close the sale

New Sales Speak: The 9 Biggest Sales Presentation Mistakes & How to Avoid Them

Business & Money

Sjodin, Terri L.

Business Development & Entrepreneurship

wiley

When it comes down to a pivotal business or sales presentation, if it doesn't move you forward, you have got to figure out why, and change it How do you sell, persuade, or move people to action? A vital element in creating influence in today's market is the ability to build and deliver a thought-provoking presentation. From elevator speeches to formal sales presentations, you can craft a more compelling message. Most people want to improve their presentations but don't know where to start--and that can be costly. That is where this book can help. Terri Sjodin has done the heavy lifting and eliminated the guesswork by providing specific solutions to guide you through the process of crafting an improved presentation to use at your very next meeting (in-person, virtually or in a hybrid environment). She shares the results of her multi-year research project--which identified twelve common sales presentation mistakes that may cost an individual the win, the deal, or the opportunity--and shows how to avoid them. Why focus on mistakes? Because you can't improve what you don't recognize as a problem. Presentation Ready&nbsp;is divided into three sections: building your case, leveraging creativity, and honing your delivery. Each chapter explores a specific presentation mistake--why it happens, why it's damaging, and includes practical tips on how to correct it. You may laugh or cringe at some of these confessions, stories, and observations, but they are all true. The solutions will ultimately help you course-correct to save yourself time, increase your earning potential, reduce stress, and gain greater confidence for future presentations. You will learn vicariously through the experiences of others, and use that edge to transform your presentations almost overnight.&nbsp;

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes

Marketing & Sales

McGraw=Hill

You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say?We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:� Build a convincing case using six of the most consistently effective arguments.� Incorporate unique illustrations to bring your message to life.� Speak in your own authentic voice; the art is in your delivery!In this newly updated edition, Sjodin offers her time-tested strategies and advice.Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.

Small Message, Big Impact: The Elevator Speech Effect

Skills

Gildan Media

Scrappy \’skra-pē\ adj: Full of fighting spirit—synonymous with having moxie, being feisty, enthusiastic, gutsy, lively,and spunky Maybe you have been told time and time again that if you pay your dues and keep plugging away, you’ll gain enough experience through “the school of hard knocks” to be successful. That might be true. But maybe you want to reach your goals faster. Maybe you want to earn more, beat the odds—and do it with class and style. If so, it’s time to get scrappy. Scrappy people see big problems and come up with big solutions. Or they see ordinary challenges and find a new path to extraordinary results. They’re like the entrepreneur who turned his home into an indoor jungle—complete with waterfalls, tropical birds, and a live baboon—to sell investors on the now famous Rainforest Café restaurant chain. Or the Girl Scout who skipped the usual door-to-door cookie sales and set up a table outside a medical marijuana dispensary, selling 117 boxes in just 2 hours. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance...but are they? In today’s world you need more than just an occasional burst of creativity. You need a consistent attitude, a proven strategy, and a tactical plan for execution. That’s where Terri Sjodin’s Scrappy can help you, by explaining and demonstrating the unique elements behind any successful scrappy effort. Drawing on research, interviews, and her own personal experience, Sjodin identifies the habits that will help you get into the right mind-set. She shares stories of scrappy tactics that have worked and those that have crashed and burned, in order to provide practical takeaways for achieving your vision, whatever it might be. She explains, for instance... • Why getting scrappy is a choice to play big. • How to cultivate your best ideas. • How to manage risks and bounce back from mistakes and failures. • How to scale a scrappy culture within anyorganization, big or small. As Sjodin puts it, "This is not another book about persistence, although scrappy and persistent make a winning combination. Nothing annoys a persistent person more than a scrappy person who pulls off a classy, unexpected, amazing effort to land the deal, the sale, or the opportunity." Whether you're a sales rep, a job seeker, an entrepreneur with big dreams but a small budget, or a corporate executive aiming for the next level of success, the fastest way to get what you want is to get scrappy.

Scrappy: A Little Book About Choosing to Play Big

Business Culture

Penguin Audio

Salespeak: Everybody Sells Something: A '90s Guide to Creating Memorable Persuasive Presentations

Management & Leadership

Summit Group

Salespeak: Everybody Sells Something

Wrs Pub

“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang! You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you’ve wanted to connect with for ages. He’s also waiting for his flight. Your flight! Should you walk over? What would you say? 
We’ve all been there. An opportunity presents itself and you have one chance to share your important message. The clock is ticking. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. 
Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn’t to say everything about your topic—just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. “Don’t just think of an elevator speech as a generic tool you use in chance moments—consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.” 
Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:
<ul>
<li>Build a convincing case using six of the most consistently effective arguments. </li> <li>Incorporate unique illustrations to bring your message to life. </li> <li>Speak in your own authentic voice; the art is in your delivery!</li>
</ul>
 In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more. 
Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.

Portfolio

Scrappy \’skra-pē\ adj: Full of fighting spirit—synonymous with having moxie, being feisty, enthusiastic, gutsy, lively,and spunky Maybe you have been told time and time again that if you pay your dues and keep plugging away, you’ll gain enough experience through “the school of hardknocks” to be successful. That might be true. But maybe you want to reach your goals faster. Maybe you want to earn more, beat the odds—and do it with class and style. If so, it’s time to get scrappy. Scrappy people see big problems and come up with big solutions. Or they see ordinary challenges and find a new path to extraordinary results. They’re like the entrepreneur who turned his home into an indoor jungle—complete with waterfalls, tropical birds, and a live baboon—to sell investors on the now famous Rainforest Café restaurant chain. Or the Girl Scout who skipped the usual door-to-door cookie sales and set up a table outside a medical marijuana dispensary, selling 117 boxes in just 2 hours. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance...but are they? In today’s world you need more than just an occasional burst of creativity. You need a consistent attitude, a proven strategy, and a tactical plan for execution. That’s where Terri Sjodin’s Scrappy can help you, by explaining and demonstrating the unique elements behind any successful scrappy effort. Drawing on research, interviews, and her own personal experience, Sjodin identifies the habits that will help you get into the right mind-set. She shares stories of scrappy tactics that have worked and those that have crashed and burned, in order to provide practical takeaways for achieving your vision, whatever it might be. She explains, for instance... • Why getting scrappy is a choice to play big. • How to cultivate your best ideas. • How to manage risks and bounce back from mistakes and failures. • How to scale a scrappy culture within anyorganization, big or small. As Sjodin puts it, "This is not another book about persistence, although scrappy and persistent make a winning combination. Nothing annoys a persistent person more than a scrappy person who pulls off a classy, unexpected, amazing effort to land the deal, the sale, or the opportunity." Whether you're a sales rep, a job seeker, an entrepreneur with big dreams but a small budget, or a corporate executive aiming for the next level of success, the fastest way to get what you want is to get scrappy.

A note from the Author:
 Big news! Small Message, Big Impact has been picked up by a ''Big 6'' publisher, Penguin/Portfolio!
 The new edition is scheduled for release August 30, 2012! You can order the new edition by typing in: Small Message, Big Impact: The Elevator Speech Effect on your search bar.
 Please review the press release announcing the acquisition Click here to see the press release. As you might imagine, I am thrilled to be part of the Penguin/Portfolio author family!
 Thank you for being a ''first edition'' reader of SMBI! You have been a part of this amazing journey with me, and I truly appreciate your support!
 With sincere gratitude,
 Terri Sjodin
 Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well. 
Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market. 
Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results! 
In this book you will learn 
<ul>
<li>How a small message can have a big impact in helping you to communicate more effectively </li>
<li>How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market </li>
<li>How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life </li>
<li>How to speak in your own authentic voice--it's not only what you say, it's how you say it </li>
<li>How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms </li>
</ul>
This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms--and much more!

Small Message, Big Impact: How to Put the Power of the Elevator Speech to Work for You

Greenleaf Book Group, LLC

See the best price to sell, buy, or rent books by Sjodin, Terri L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sjodin, Terri L.

See the best price to sell, buy, or rent books by Sjodin, Terri L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

New Sales Speak: The 9 Biggest Sales Presentation Mistakes & How to Avoid Them

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes

Small Message, Big Impact: The Elevator Speech Effect

Scrappy: A Little Book About Choosing to Play Big

Salespeak: Everybody Sells Something: A '90s Guide to Creating Memorable Persuasive Presentations

Salespeak: Everybody Sells Something

Small Message, Big Impact: The Elevator Speech Effect

Scrappy: A Little Book About Choosing to Play Big

Small Message, Big Impact: How to Put the Power of the Elevator Speech to Work for You