Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. 
<ul>
<li>Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing</li> <li>Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes</li> <li>Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented</li> <li>Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text</li> <li>Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion</li> </ul>

Advertising and Society

Business & Money

Singer, Benjamin D.

Marketing & Sales

Captus Pr

Racial Factors in Psychiatric Intervention

Politics & Social Sciences

Social Sciences

R & E Pub

Communications in Canadian Society, 5th Edition, provides a comprehensive overview and analysis of communications institutions in Canada. This edition has been thoroughly updated to take into account the changes taking place in information technology and the effects of this communications revolution in Canada and throughout the world. As with previous editions, this edition provides a diversity of analytical perspectives, with selections by leading authorities in communication studies, journalism, sociology psychology, political science, and economics. It also provides a strong mix of both classic and contemporary Canadian writing in the field. Primarily intended for use at Canadian universities and colleges, this book will also be useful to communications professionals and laypersons seeking a better understanding of the communications revolution.

Communications in Canadian Society

McKie, Craig

Industries

Thompson Educational Publishing, Inc.

Advertising has all but been ignored in sociological education and literature although it is concerned with such key concepts in sociology as the values and norms that guide human behaviour, the roles occupied by people and their status, the collective behaviour in which people engage, and the processes of social control. This book examines some of the most critical issues that arise from advertising's powerful role in society -- regulation, the effect of advertising on the economy, the motivational techniques used in advertising, the ethics of advertising professionals, and the abuse of power through "social advertising." 
Part One examines the most relevant structural, historical, and economic issues. It provides insight into the present structure of advertising institutions: advertisers, advertising agencies, media, and control institutions. An historical analysis sheds light on the important role social forces such as technology have played in the evolution of advertising. 
Part Two focuses on advertising's explicit and implicit mechanisms of social control. Four target groups are spotlighted: children, women, the elderly, and visible minorities. In our society, these are the groups with the least power to determine their own roles and the way in which those roles are to be perceived by them and by others. Because advertising generally reflects and reinforces the status quo, it has been a contentious force for these groups. 
Part Three looks at the control exerted over advertising. It highlights such paradoxes as our society's encouragement of producers of alcoholic beverages and tobacco to market them, while applying complicated rules that restrict such efforts. Debates concerning professionals' advertising and the use of advertising to promote points of view of large institutions on social issues are also explored. Part Three concludes with an inquiry into the future of advertising. 
Benjamin Singer has provided an up-to-date presentation of these issues which are essential to understanding contemporary Canadian and American societies. Selected illustrations underline the author's themes and provide a focus for class discussion. Advertising and Society is an ideal textbook for post-secondary courses and an excellent library resource.

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