Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school―they show how to create it." ―Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." ―Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." ―Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity―and BrandED provides the roadmap for getting there." ―Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: <ul>
<li>Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms</li> <li>Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities</li> <li>Fostering a positive culture extending and influencing beyond the school grounds</li> </ul>
BrandE

BrandED: Tell Your Story, Build Relationships, and Empower Learning

Business & Money

Rubin, Trish

Sheninger, Eric

Marketing & Sales

Jossey-Bass

Product Description 
Future-proof learning for ALL kids! \nEmpower learners to think disruptively in your classroom or school.\nThe world has and continues to change in ways that are difficult to predict. Regardless of the forces at hand educators play a pivotal role in preparing students for success now and in the future. Eric Sheninger makes the compelling case that the best way to do this is to create a disruptive thinking culture in the classroom and beyond.\nBroken into four parts, this book combines stories, insight from thousands of school visits, practical strategies, research, and examples from classrooms to assist educators transform their practice. Each chapter ends with a “Disruptive Challenge” that encourages readers to actively apply concepts in their practice. Readers will develop and understanding that:\nDisruptive change is the new normal. As such, our mindset and practice must evolve to future-proof learning in ways that help students develop meaningful competencies critical for success in an unpredictable world. 
Comfort is the enemy of growth. We must critically evaluate if the way things have always been done in the classroom set learners up for success now and in the future. Improvement in all we do is a never-ended journey. 
Learning is a process, not an event. It requires educators to develop and utilize instructional practices and pedagogical techniques that meet the unique needs of all students. 
Outlier practices play a key role in the development of disruptive thinking. Some have increasing value while others do not. It is up to educators to find the right blend of these strategies to empower learners. 
Packed with ready to use ideas and embedded resources including the latest digital tools, templates, and artifacts from real classrooms, readers will learn: Why a mindset shift is essential in order to prepare learners for an unpredictable world. 
How to implement strategies that focus on developing critical competencies. 
How to ensure equity through personalization. 
What to reflect on to improve and build powerful relationships. 
#DisruptiveThink\nReview 
This book will disrupt your day-it will challenge your thinking, and it will demand reading every page. The nuggets are there: it asks you to adopt business as unusual, the aim is growth, not perfection, and there are no rabbit holes of fluff. Eric Sheninger captures a method for dealing with the unknown, for making the future the present, and invites consideration of the competencies to make learning lovable for teachers and their students.\nJohn Hattie, 
Emeritus Laureate Professor, Melbourne Graduate School of Education\nThis book is an informed reflection from an educator whose experience as a teacher, principal, instructional coach, and persistent learner enables him to affirm the life-shaping potential of teaching even as he chafes in the face of its time-weary practices. Sheninger invites readers to join him in seeking answers to the question, "What makes a classroom become an incubator for student capacity, engagement, and empowerment?" The book reads like a conversation with a worthy colleague as it invites us to reconsider virtually every aspect of teaching. If you have an inkling that getting better at what we do is a non-negotiable for dedicated professionals, join the author as he probes the status quo and provides practical guidance for changing to address the changing needs of the young people in our care.\nCarol Ann Tomlinson, Ed.D., William Clay Parrish, Jr. Professor, University of Virginia\nEric Sheninger will help you shift your own mindset and the mindset of your students with this powerful, practical work.\nDaniel H. Pink, New York Times bestselling author of WHEN, DRIVE, and TO SELL IS HUMAN\nA distinctive shift in mindset will be the tipping point in determining whether your school community moves forward into a promising future or slips back into staid and dated approaches to learning. Shening

Disruptive Thinking in Our Classrooms: Preparing Learners for Their Future

Education & Teaching

Schools & Teaching

ConnectEDD

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Books by Sheninger, Eric