Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school―they show how to create it." ―Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." ―Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." ―Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity―and BrandED provides the roadmap for getting there." ―Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: <ul>
<li>Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms</li> <li>Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities</li> <li>Fostering a positive culture extending and influencing beyond the school grounds</li> </ul>
BrandE

BrandED: Tell Your Story, Build Relationships, and Empower Learning

Business & Money

Rubin, Trish

Sheninger, Eric

Marketing & Sales

Jossey-Bass

ConnectED Leaders is a call to action for superintendents and school system leaders to grow lead and engage in professional leadership networks. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, non-profit leader, leadership development expert, and a K-16 branding consultant for education and business and our personal roles and as friends, siblings, co-workers and parents. The position we claim in highlighting professional leadership networks is grounded in our work and experience. Our belief in professional leadership networks leads us to collaborate upon the superintendency’s need to employ a strategy of growing professional networks, a first book in today's literature. We intend to help superintendents, novice or veteran, and other school system leaders recognize the importance of collaboration through professional leadership networks at a critical point in public education. With the call for more leadership collaboration and less isolation in today’s schools, we offer school system leaders essential principles of networking, that will help them develop and engage in strategic opportunities of collaboration as a means to strengthen and improve the superintendency, their school district organization, and their students’ success.

ConnectED Leaders: Network and Amplify your Superintendency

Futrell, Bernadine

Creasman 2020 Kentucky Superintendent of the Year Fleming county schools

author, Brian K.

Management & Leadership

Rowman & Littlefield Publishers

ConnectED Leaders is a call to action for superintendents and school system leaders to grow lead and engage in professional leadership networks. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, non-profit leader, leadership development expert, and a K-16 branding consultant for education and business and our personal roles and as friends, siblings, co-workers and parents. The position we claim in highlighting professional leadership networks is grounded in our work and experience. Our belief in professional leadership networks leads us to collaborate upon the superintendency’s need to employ a strategy of growing professional networks, a first book in today's literature. We intend to help superintendents, novice or veteran, and other school system leaders recognize the importance of collaboration through professional leadership networks at a critical point in public education. With the call for more leadership collaboration and less isolation in today’s schools, we offer school system leaders essential principles of networking, that will help them develop and engage in strategic opportunities of collaboration as a means to strengthen and improve the superintendency, their school district organization, and their students’ success.

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