In this #1 New York Times bestseller, Howard Schultz, Chairman, President and CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback.

Onward How Starbucks Fought for Its Life Without Losing Its Soul

Biographies & Memoirs

Schultz, Howard

Professionals & Academics

Rodale

NEW YORK TIMES BESTSELLER • From the longtime CEO and chairman of Starbucks, a bold, dramatic work about the new responsibilities that leaders, businesses, and citizens share in American society today—as viewed through the intimate lens of one man’s life and work. What do we owe one another? How do we channel our drive, ingenuity, even our pain, into something more meaningful than individual success? And what is our duty in the places where we live, work, and play? These questions are at the heart of the American journey. They are also ones that Howard Schultz has grappled with personally since growing up in the Brooklyn housing projects and while building Starbucks from eleven stores into one of the world’s most iconic brands. In From the Ground Up, Schultz looks for answers in two interwoven narratives. One story shows how his conflicted boyhood—including experiences he has never before revealed—motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. A parallel story offers a behind-the-scenes look at Schultz’s unconventional efforts to challenge old notions about the role of business in society. From health insurance and free college tuition for part-time baristas to controversial initiatives about race and refugees, Schultz and his team tackled societal issues with the same creativity and rigor they applied to changing how the world consumes coffee. Throughout the book, Schultz introduces a cross-section of Americans transforming common struggles into shared successes. In these pages, lost youth find first jobs, aspiring college students overcome the yoke of debt, post-9/11 warriors replace lost limbs with indomitable spirit, former coal miners and opioid addicts pave fresh paths, entrepreneurs jump-start dreams, and better angels emerge from all corners of the country. From the Ground Up is part candid memoir, part uplifting blueprint of mutual responsibility, and part proof that ordinary people can do extraordinary things. At its heart, it’s an optimistic, inspiring account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves. Here is a new vision of what can be when we try our best to lead lives through the lens of humanity. “Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates

From the Ground Up: A Journey to Reimagine the Promise of America

Business & Money

Management & Leadership

Random House]

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Yang, Dori Jones

Biography & History

Hyperion

Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Hachette Books

Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time

Diane Pub Co.

A celebration of the extraordinary courage, dedication, and sacrifice of this generation of American veterans on the battlefield and their equally valuable contributions on the home front. Starbucks CEO Howard Schultz and National Book Award nominee Rajiv Chandrasekaran honor acts of uncommon valor in Iraq and Afghanistan, including an army sergeant who runs into a hail of gunfire to protect his comrades; two marines who chose to stand and defend their outpost from an oncoming truck bomb; and a sixty-year-old doctor who joined the navy after his son was killed at war, saving dozens of lives during his service. We also see how veterans turn their leadership skills into community-building initiatives once they return home: former soldiers who aid residents in rebuilding after natural disasters; an infantry officer who trades in a Pentagon job to teach in an inner-city neighborhood; the spouse of a severely injured soldier assisting families in similar positions. These powerful, unforgettable stories demonstrate just how indebted we are to those who protect us and what they have to offer our nation when their military service is over.

For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice

History

Chandrasekaran, Rajiv

Military

Vintage

A celebration of the extraordinary courage, dedication, and sacrifice of this generation of American veterans on the battlefield and their equally valuable contributions on the home front. Because so few of us now serve in the military, our men and women in uniform have become strangers to us. We stand up at athletic events to honor them, but we hardly know their true measure. Here, Starbucks CEO and longtime veterans’ advocate Howard Schultz and National Book Award finalist Rajiv Chandrasekaran of The Washington Post offer an enlightening, inspiring corrective. The authors honor acts of uncommon valor in Iraq and Afghanistan, including an Army sergeant who repeatedly runs through a storm of gunfire to save the lives of his wounded comrades; two Marines who sacrifice their lives to halt an oncoming truck bomb and protect thirty-three of their brothers in arms; a sixty-year-old doctor who joins the Navy to honor his fallen son. We also see how veterans make vital contributions once they return home, drawing on their leadership skills and commitment to service: former soldiers who aid residents in rebuilding after natural disasters; a former infantry officer who trades in a Pentagon job to teach in an inner-city neighborhood; a retired general leading efforts to improve treatments for brain-injured troops; the spouse of a severely injured soldier assisting families in similar positions. These powerful, unforgettable stories demonstrate just how indebted we are to those who protect us and what they have to offer our nation when their military service is done.

KNOPF

A celebration of the extraordinary courage, dedication, and sacrifice of this generation of American veterans on the battlefield and their equally valuable contributions on the home front. Because so few of us now serve in the military, our men and women in uniform have become strangers to us. We stand up at athletic events to honor them, but we hardly know their true measure. Here, Starbucks CEO and longtime veterans’ advocate Howard Schultz and National Book Award finalist Rajiv Chandrasekaran of The Washington Post offer an enlightening, inspiring corrective. The authors honor acts of uncommon valor in Iraq and Afghanistan, including an Army sergeant who repeatedly runs through a storm of gunfire to save the lives of his wounded comrades; two Marines who sacrifice their lives to halt an oncoming truck bomb and protect thirty-three of their brothers in arms; a sixty-year-old doctor who joins the Navy to honor his fallen son.  We also see how veterans make vital contributions once they return home, drawing on their leadership skills and commitment to service: former soldiers who aid residents in rebuilding after natural disasters; a former infantry officer who trades in a Pentagon job to teach in an inner-city neighborhood; a retired general leading efforts to improve treatments for brain-injured troops; the spouse of a severely injured soldier assisting families in similar positions. These powerful, unforgettable stories demonstrate just how indebted we are to those who protect us and what they have to offer our nation when their military service is done.

Random House Audio |

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Gordon, Joanne

Rodale Books

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

See the best price to sell, buy, or rent books by Schultz, Howard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Schultz, Howard

See the best price to sell, buy, or rent books by Schultz, Howard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Onward How Starbucks Fought for Its Life Without Losing Its Soul

From the Ground Up: A Journey to Reimagine the Promise of America

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time

For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice

For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice

For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul