To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages or by presenting business ideas. To make the experience challenging for students, this book progresses from business communication basics to challenging rhetorical situations. At each step along the way, students get the groundwork they need to wrestle with the real-world business situations that require written or spoken responses. In short, this book takes the concept “critical thinking” and puts it to the test by challenging students to make informed rhetorical choices in the face of increasingly complex or difficult situations.

Business Scenarios: A Context-Based Approach to Business Communication

Business & Money

Schultz,Heidi

Skills

McGraw/Hill/Irwin

The Elements of Electronic Communication is a brief, practical, how-to guide to effective electronic communication. It puts the contemporary technology of electronic media into context by offering examples of how writers create electronic messages and how receivers of electronic messages respond. The Elements of Electronic Communication offers real examples of both effective and ineffective websites and e-mail messages. Sample messages from business, government, medicine, media, higher education, not-for-profit organizations, and the home serve to contextualize electronic media and introduce readers to issues involving electronic communication and privacy. This guide provides succinct, up-to-date information on the appropriate format, style, content, and organization of websites and e-mail, helping readers create their own electronic messages for both public and private distribution. For anyone who communicates via electronic means.

Elements of Electronic Communication, The

Computers & Technology

Covino, William A.

Computer Science

Longman

Brand Babble: Sense and Nonsense about Branding is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz's explode an array of myths that have been passing and passed on as "branding wisdom." They show that a brand will not rescue a flawed business concept, is not owned by one group or individual, nor does it depend on "media-by-the-ton" spending. The authors show how every successful brand is the sum of relationships between buyer and seller and explain how marketers best communicate with their customers through an integrated approach that reflects the nature of that relationship. Those approaches sets the stage for value-based branding that delivers the best value proposition to customers and increases the bottom-line, financial value of the brand to the organization and its owners and shareholders. That, today, is the "currency" of value-based branding. Getting to it is merely a matter of cutting through all the Brand Babble, all the nonsense about brands and branding that is posing as new marketing insight. This book will be the essential ingredient in more insightful, easier, and, most important, more profitable branding work for both your company and your customers.

Brand Babble: Sense and Nonsense About Branding

Schultz, Don E.

Management & Leadership

South-Western Educational Pub

A Marketer’s Guide to Understanding China’s Digital Generation China’s Digital Generation is driving the country’s rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China’s markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world’s most challenging and complicated market.

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

Block Ph.D., Martin P.

Schultz Ph.D., Don E.

Marketing & Sales

Prosper Business Development Corporation

The Phoenix

Literature & Fiction

Poetry

Independently published

Little Dinky's Big Adventure

Children's Books

Animals

Colibri Press

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