Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesses must be built on human impressions instead of advertising impressions.•The five constant human truths at the heart of successful marketing strategy. •Why customer loyalty is dying and what you need to do about it right now.•How to help your best customers do the marketing for you. •Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

Marketing Rebellion: The Most Human Company Wins

Business & Money

Schaefer, Mark W.

Business Culture

Publisher Services

The beloved social media classic by Mark Schaefer! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you!Mark Schaefer, author of the best-selling books "The Content Code," "The Tao of Twitter," and "KNOWN," unravels the most misunderstood and confusing business trend in this fun and easy-to-read book.<ul>
<li>Is social media marketing for every business? </li>
<li>How do you measure success? </li>
<li>Where do you start?</li>
<li>How do you create a strategy?</li>
<li>What platforms work well for which businesses?</li>
</ul>"Social Media Explained" answers the biggest questions every business professional needs to answer before diving into a social media initiative! There is also a step-by-step guide to creating your first social media strategy. This is the MUST-HAVE guide for understanding the true business drivers that make social media marketing work. "Social Media Explained" has been used as a textbook at more than 70 universities and has been cited by many as one of the best social media books of all-time.

Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Marketing & Sales

Lightning Source, Inc.

Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition

Mark W.\Schaefer

Named world's best SEO book by Book Authority and one of the top five business books of the year by INC magazine!Mark W. Schaefer has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world.Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

KNOWN: The handbook for building and unleashing your personal brand in the digital age

Job Hunting & Careers

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:   How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Actionable steps to execute an immediate course-correction for businesses of any size.  Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

Schaefer Marketing Solutions

Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

At its essence, marketing today is about answering one question: How can we be heard? How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn: <ul> <li>How the initial advantage that drives momentum comes from everyday ideas</li> <li>The inside secrets of creating vast awareness for your projects.</li> <li>How to nurture powerful connections that lead to break-through opportunities.</li> <li>Why momentum is driven by the speed, time, and space of a seam.</li> <li>How the certainty of business uncertainty can be used to your advantage.</li> <li style="list-style: none"> Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You will never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now! </li> </ul>

Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds

We live in a world where being "great" may not be enough. We need momentum. From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn: - How the initial advantage that drives momentum comes from everyday ideas. - The inside secrets of creating vast awareness for your projects. - How to nurture powerful connections that lead to break-through opportunities. - Why momentum is driven by the speed, time, and space of a "seam." - How the "certainty of business uncertainty" can be used to your advantage. Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!

“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s rapidly evolving digital marketing and customer relations landscape. -- Comstock magazine\n"Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building." -- LinkedIn\nBestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include: Connecting the dots between social media, content marketing, and community Practical steps to create your own brand community A solution to the problem of measuring ROI of community How a community strategy upends traditional marketing management The unexpected psychological connection between communities and brands How GenZ views community in a different way -- a wake-up call for brands! Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.

Belonging to the Brand: Why Community is the Last Great Marketing Strategy

El Tao de Twitter (Spanish Edition)

Computers & Technology

History & Culture

Anaya Multimedia

See the best price to sell, buy, or rent books by Schaefer, Mark W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Schaefer, Mark W.

See the best price to sell, buy, or rent books by Schaefer, Mark W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Rebellion: The Most Human Company Wins

Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

KNOWN: The handbook for building and unleashing your personal brand in the digital age

Marketing Rebellion: The Most Human Company Wins

Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds

Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Belonging to the Brand: Why Community is the Last Great Marketing Strategy

El Tao de Twitter (Spanish Edition)