It's time to take the mystery out of Twitter! You're busy and don't have time to decipher the confusing world of Twitter. In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today. Behind every Twitter triumph, there is a well-defined success formula. This is the Tao of Twitter, a path, a majestic random synergy that holds the potential to impact your daily life ... if you know that way! In this acclaimed best-selling book, college educator, entrepreneur, and marketing expert Mark W. Schaefer tells us how he built his successful business almost entirely through social media marketing platforms like Twitter ... not through scams and paid campaigns, but by applying common-sense marketing fundamental to new media channels. Through real-life examples and easy-to-follow steps Mark teaches you:<ul>
<li>The formula behind every Twitter business success</li>
<li>Secrets to building influence through Twitter</li>
<li> 20 methods to build an audience that wants to connect to you</li>
<li> Content strategies</li>
<li>Time-savers</li>
<li>Hundreds of practical, actionable tips to make Twitter work</li>
<li>22 ways to use Twitter as a competitive advantage</li>
<li> ... and dozens of ideas to make Twitter easy to understand!</li>
</ul>
 Start your journey toward social media influence and success today by learning, and following, the Tao of Twitter!

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

Business & Money

Schaefer, Mark

Business Culture

McGraw=Hill

Launch a business and ignite a movement with a powerhouse blog! 
Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Smith, Stanford

Management & Leadership

The Definitive Guide to Twitter Success Fully Updated and Expanded 
FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: 
<ul>
<li>Secrets to building influence on Twitter </li>
<li>The formula behind every Twitter business success </li>
<li>22 ways to build an audience who wants to connect with you </li>
<li>Content strategies, time savers, and useful tips </li>
<li>20 ways to use Twitter as a competitive advantage</li>
</ul>
Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Industries

McGrawHill Education

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students€”tomorrow's future managers€”will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

Economics of Strategy

Besanko, David

Dranove, David

Shanley, Mark

Economics

wiley

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author Scott Schaefer adds his expertise on organizational economics New chapters on performance evaluation and strategic fit Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work A unique, modern treatment of topics

Perpetually updated, The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to get new insights and ideas from this book. The Tao of Twitter unravels the language of Twitter, provides dozens of ideas on how to build your audience, describes 30 ways to use Twitter to advance your business, and much more!

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time

Marketing & Sales

Mark W.\Schaefer

The Certainty of Uncertainty: The Way of Inescapable Doubt and Its Virtue

The world is full of people who are very certain—in politics, in religion, in all manner of things. In addition, political, religious, and social organizations are marketing certainty as a cure all to all life’s problems. But is such certainty possible? Or even good?  The Certainty of Uncertainty explores the question of certainty by looking at the reasons human beings crave certainty and the religious responses we frequently fashion to help meet that need. The book takes an in-depth view of religion, language, our senses, our science, and our world to explore the inescapable uncertainties they reveal. We find that the certainty we crave does not exist.  As we reflect on the unavoidable uncertainties in our world, we come to understand that letting go of certainty is not only necessary, it’s beneficial. For, in embracing doubt and uncertainty, we find a more meaningful and courageous religious faith, a deeper encounter with mystery, and a way to build strong relationships across religious and philosophical lines. In The Certainty of Uncertainty, we see that embracing our belief systems with humility and uncertainty can be transformative for ourselves and for our world.

Politics & Social Sciences

Philosophy

Wipf and Stock

Wipf & Stock Publishers

Delivering the Commonwealth

Science Fiction & Fantasy

Science Fiction

Resource Publications

This workbook is an accompanying piece to the book KNOWN: Building and Unleashing Your Personal Brand in the Digital Age by Mark W. Schaefer. This personal branding workbook contains space to work through the exercises found in the book helpful bonus material, and a downloadable template to track your progress.

KNOWN personal branding Workbook

Self-Help

Communication & Social Skills

CreateSpace Independent Publishing Platform

See the best price to sell, buy, or rent books by Schaefer, Mark. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Schaefer, Mark