A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative externalities and other social harms that a company may be creating. The strategic interaction takes place in the realm of private politics and corporate social responsibility-perceptions and actions of the company, activists, and the public audience-rather than that of public policy, including regulation. In Corporate Reptutation and Social Activism Jose Miguel Abito, David Besanko, and Daniel Diermeier argue that harm to a firm's reputation is one of the strongest and most practical tools of contemporary corporate activism and explains the numerous campaigns as well as the response of companies. Through a straightforward dynamic model focusing on the interaction of the firm and activists, the authors show how both the firm's existing reputation and various activist tactics influence actions and outcomes of both the firm and the activists. Among their insights are that as a firm's reputation grows, it tends to coast on its reputation by reducing its private regulation, or voluntary adoption of internal rules that constrain certain company behavior. Activists can keep the firm from coasting in two ways: the firm acts more responsibly to protect its reputation in anticipation of activist campaigns, and a firm whose reputation is harmed by a campaign engages more responsibly to repair its reputation. The book explores how activists choose among potential targets and the different tactics activists can use to harm firms' reputations, including criticism, which has a potentially mild impact on the firm's reputation, confrontation, which can cause a reputational crisis in which the firm's reputation can be dramatically impaired, and rewards, which increase a firm's reputation. These can have different effects on firm behavior. The authors also examine whether campaigns by activists advance or harm social welfare. The result is a sweeping overview of an evolving and increasingly important phenomenon that combines rigorous modeling and that generates a rich set of empirical implications that will interest researchers in economics, business and management, sociology, and political science.

Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare

Business & Money

Besanko, David

Diermeier, Daniel

Abito, Jose Muguel

Business Culture

Oxford University Press

Besanko and Braeutigam present the concepts and theory of microeconomics in a style that enables the reader to learn and experience it. The authors include numerous fully worked-out problems that provide a step-by-step road map to help them solve numerical problems. In addition, extensive real-world examples are integrated throughout the chapters that show contemporary applications of the theory. Each chapter also opens with an engaging example to draw readers into the material.

Microeconomics, Study Guide

Braeutigam, Ronald

Economics

wiley

Microeconomics, 3rd Edition with Binder Ready Version Set

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students€”tomorrow's future managers€”will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

Economics of Strategy

Dranove, David

Shanley, Mark

Schaefer, Mark

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. 
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

Schaefer, Scott

Economics of Strategy, Fifth Edition Binder Ready Version Comp Set

As a study guide, this handbook really stands out. It explains the principles very clearly in a logical order and it uses a lot of examples and cases for students to practise the new techniques. The chapters start with a story to show the reallife relevance of the concepts, which is clearly appreciated by the students. Highly recommended for teaching first-year students! Dr Catherine Schaumans, University of Tilburg, The Netherlands

Microeconomics

WP Stand Alone Microeconomics

Microeconomics: Binder Ready Version w/o Binder

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