There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.explores the nature of ethical and social marketing from an Asian perspectivediscusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectorsserves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applicationscompares and contrasts unethical situations covering important aspects related to ethics, society and fairnessincludes an interesting mix of theory, research findings and practices

Ethical and Social Marketing in Asia (Chandos Asian Studies Series)

Business & Money

Nguyen, Bang

ROWLEY, CHRIS

Marketing & Sales

Chandos Publishing

Business Networks in East Asian Capitalisms: Enduring Trends, Emerging Patterns builds on the foundational studies conducted in the 1990s by gathering contemporary empirical and theoretical chapters which explore these themes in a comparative perspective.  The book includes contributions from authors working on the relationship between personal and business networks in countries including China, Singapore, Malaysia, Taiwan, Japan, South Korea, Vietnam, Laos, Cambodia, and Thailand.  Authors emphasize enduring trends in social and business networks and/or track new emerging patterns, both within East Asian nations or between East Asia and other regions such as Europe, Africa, and the Americas.Provides contemporary, up-to-date empirical material and theoretical interpretation, charting the influence of more recent globalizing trends and institutional change in the regionIncludes studies of networks within PRC, between PRC and other regions, and in Chinese communitiesOffers studies centered on Korean, Japanese, and South East Asian NetworksIncludes a geographical scope that will be broader than other books, aiming to include studies of newly developing economies in South East Asia that share a common cultural heritage (e.g Vietnam)

Business Networks in East Asian Capitalisms: Enduring Trends, Emerging Patterns

Warner, Malcolm

Nolan, Jane

Management & Leadership

Elsevier

The China Business Model: Originality and Limits emphasizes transformation of the Chinese Business Model over the last decades. The impact of the financial crisis on China helps the reader understand its evolution towards capitalism. Topics covered include CSR, leadership, and management in China, how do these organizations impact the performance of companies, the financing policy of Chinese firms and its evolution till the slowdown, finance and business in China, and how could the banking sector and/or the financial markets help the development of Chinese companies?Helps the reader understand the impact of the financial crisis on China and its evolution towards capitalismContains coverage of CSR, leadership, and management in ChinaAnswers the question "how can financial markets help the development of Chinese companies?"

The China Business Model: Originality and Limits

Paulet, Elisabeth

Economics

Organizational Learning in Asia: Issues and Challenges addresses important and pressing questions on organizational learning in Asia in both domestic and foreign firms―those that have been forgotten in the mainstream literature or that remain unasked and unanswered. Three sets of questions are especially salient. First, how can firms operating in, or from, Asia detect, respect, recognize, and honor different cultural stances on suggestion-giving, knowledge sharing, and standardization while also challenging accepted wisdom, avoiding risks and mistakes, and voicing disagreement? Second, how can such firms facilitate local experimentation and innovation by providing a common knowledge platform in a non-totalitarian manner? Finally, how can such forums promote ‘reverse’ knowledge transfer from subsidiary to headquarters and across subsidiaries in different nations by avoiding ethnocentricity, cultivating local talent, and building a group of 'communities of practice' across cultural and status boundaries?

Organizational Learning in Asia: Issues and Challenges

Snell, Robin

Hong, Jacky

Processes & Infrastructure

The Future of Chinese Manufacturing: Employment and Labour Challenges gives context and analysis on employment and labor issues in contemporary China, specifically relating to manufacturing industries. With one fifth of the world’s workforce, China has taken advantage of its cheap labor to serve as the world’s factory, achieving stunning growth for two decades. This book covers the appreciation of RMB, constant increases in minimum wage, shortages of skilled workers in China's labor-intensive manufacturing sector, and the fact that many large multinational corporations (MNCs) must cut costs, and are thus shifting their main production bases to other developing countries. Under such a tough situation, and coupled with the global economic slowdown, manufacturing employment in China confronts severe labor-related challenges, such as high turnover rates, recruitment difficulties for workers, and a series of high profile labor strikes and publicity concerning working conditions.Integrates human capital and cultural theoriesAnalyzes looming labor unrest and related workforce issues in China through a unique context-specific lensExplores the roles that Chinese institutions and culture play in resolving problems related to these issues

The Future of Chinese Manufacturing: Employment and Labour Challenges

Chin, TACHIA

Reference

The Changing Face of Corruption in the Asia Pacific: Current Perspectives and Future Challenges is a contemporary analysis of corruption in the Asia-Pacific region. Bringing academicians and practitioners together, contributors to this book discuss the current perspectives of corruption’s challenges in both theory and practice, and what the future challenges will be in addressing corruption’s proliferation in the region.

The Changing Face of Corruption in the Asia Pacific: Current Perspectives and Future Challenges (Elsevier Asian Studies)

dela Rama, Marie

Aimed at business strategists, policy makers, researchers and adult learners, this book has an Asian perspective on business sustainability and is about understanding how recent developments and future actions in one part of the world will have a global impact. The book magnifies the concept of so-called ‘globalisation’ and examines the topic of business sustainability from a broad and integrated approach to business: encapsulating people, prosperity and the planet. Furthermore, it acknowledges the contributions, challenges and potential of not only the big corporate houses, but also the smaller ones, in this situation. Chapters discuss the benefits organisations can attain with better governance, and social and environmental practices are also analysed.Broad and integrated approach to business encapsulating people, prosperity and sustainabilityDetails recent developments and future actions in the areas of business sustainability and applicable more globallyWritten by highly knowledgeable and well-respected academician and practitioners in the field; a perfect blend of the best of both worlds

Succeed or Sink: Business Sustainability Under Globalisation (Chandos Asian Studies Series)

Saha, Jayantee

Ang, David

This is the digial version of the printed book (Copyright © 2004). 
 The LaTeX Companion has long been the essential resource for anyone using LaTeX to create high-quality printed documents. This completely updated edition brings you all the latest information about LaTeX and the vast range of add-on packages now available--over 200 are covered! Full of new tips and tricks for using LaTeX in both traditional and modern typesetting, this book will also show you how to customize layout features to your own needs--from phrases and paragraphs to headings, lists, and pages. Inside, you will find: <ul>
<li>Expert advice on using LaTeX's basic formatting tools to create all types of publications--from memos to encyclopedias </li> <li>In-depth coverage of important extension packages for tabular and technical typesetting, floats and captions, multicolumn layouts--including reference guides and discussions of the underlying typographic and TeXnical concepts </li> <li>Detailed techniques for generating and typesetting contents lists, bibliographies, indexes, etc. </li> <li>Tips and tricks for LaTeX programmers and systems support</li> </ul>
 New to this edition: <ul>
<li>Nearly 1,000 fully tested examples that illustrate the text and solve typographical and technical problems--all ready to run! </li> <li>An additional chapter on citations and bibliographies </li> <li>Expanded material on the setup and use of fonts to access a huge collection of glyphs, and to typeset text from a wide range of languages and cultures </li> <li>Major new packages for graphics, "verbatim" listings, floats, and page layout </li> <li>Full coverage of the latest packages for all types ofdocuments--mathematical, multilingual, and many more </li> <li>Detailed help on all error messages, including those troublesome low-level TeX errors</li> </ul>
Like its predecessor, The LaTeX Companion, Second Edition, is an indispensable reference for anyone wishing to use LaTeX productively. The accompanying CD-ROM contains a complete plug-and-play LaTeX installation, including all the packages and examples featured in the book.

The LaTeX Companion (Tools and Techniques for Computer Typesetting)

Arts & Photography

Mittelbach, Frank

Goossens, Michel

Braams, Johannes

Carlisle, David

Graphic Design

Addison-Wesley Professional

The influence of Asian cultures and religious traditions has often been used to explain Asian women’s under-utilisation and under-representation in management. This book examines the influence of culture and tradition on organisational and management practices, and how these affect the progress of women in management in Asian economies. This book, written by prominent scholars of the Asian region, explores which organizational and management practices are universal, and which other aspects (such as human resource practices) are culture specific, and how these in turn affect the advancement / representation of women in the Asian region. Higher educational levels, falling fertility rates and sectoral changes have contributed to women’s increasing participation in the labour force. As women become more educated and qualified for managerial positions, the number of Asian women managers and executives is predicted to rise over the next decade.  The Asian economies covered by this up-to-date collection have undergone rapid economic transformation. Until now, most research on contemporary women managers has been drawn from studies conducted in developed countries. Covering case studies in China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam, this book uses different perspectives to examine the constraints, opportunities and challenges for women managers in the Asian context and presents an update on their progress in management.

The Changing Face of Women Managers in Asia (Working in Asia)

Yukongdi, Vimolwan

Routledge

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