Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage.

Media Ethics: Cases and Moral Reasoning (7th Edition)

Christians, Clifford G.

Fackler, Mark

Rotzoll, Kim B.

Woods, Robert H.

McKee, Kathy Brittain

Humor & Entertainment

Allyn&Bacon

Last Rights: Revisiting *Four Theories of the Press* (The History of Media and Communication)

Business & Money

Braman, Sandra

Liebovich, Louis W.

Berry, William E

Guback, Thomas

Helle, Steve J

Nerone, John C.

Industries

University of Illinois Press

Advertising in Contemporary Society: Perspectives Toward Understanding

Haefner, James E.

Hall, Steven R.

Univ of Illinois Pr

Written by William E. Berry, Sandra Braman, Clifford Christians, Thomas G. Guback, Steven J. Helle, Louis W. Liebovich, John C. Nerone, and Kim B. Rotzoll In Last Rights, eight communications scholars at the University of Illinois critique and expand on an influential classic that has been used as text or whipping boy in communications and journalism classes since the mid-1950s.The authors argue that Four Theories of the Press, now in its fourteenth printing, spoke to and for a world beset by a cold war that no longer exists. They also praise it for its value both as a curricular vehicle providing an alternative way of looking at the press and society and as a tool to help scholars and laypeople grapple with contradictions in classical liberalism. As much about the present and future as it is about the past, Last Rights also raises questions about the electronic superhighway, underscoring major changes that have taken place in communications systems and society since publication of the best-selling Four Theories.

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING

Marketing & Sales

Advertising in contemporary society: Perspectives toward understanding

South-Western Pub. Co.

Book by Rotzoll, Kim B., Haefner, James E., Sandage, Charles H.

Sandage, Charles H.

South-Western Pub.

Using commentaries and cases, this text focuses on a wide spectrum of ethical issues facing media practitioners including corporate takeovers, sexism and homelessness. It is designed to help students develop analytical skills and raise moral sensitivity. It aims to make theory accessible by allowing students to do systematic ethical thinking on their own, and the commentaries added to each case emphasize the important social and moral values used by media practitioners.

Media Ethics: Cases and Moral Reasoning (Communications)

Politics & Social Sciences

Philosophy

Longman Publishing Group

Aiming to expand ethical awareness, this market-leading book uses original case studies and commentaries about actual media experiences to get readers thinking analytically about ethical situations in mass communication. Focusing on a wide spectrum of issues, the cases in the book cover journalism, broadcasting, advertising, public relations and entertainment. For anyone interested in the ethical aspects of mass communication.

Media Ethics: Cases and Moral Reasoning (6th Edition)

Fackler, Mark B

Profiteers., World Cup Soccer. Abortion

Sexism

NBC, Perspectives

Foundations, Ethical

Rotzoll, Kim

This book should be of interest to students taking professional and undergraduate courses in marketing.

Advertising in contemporary society: Perspectives toward understanding (Grid series in advertising and journalism)

Grid

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