Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.

Writing that works: How to write memos, letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done

Roman, Kenneth

Harper&Row

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message. 
Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.
With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:
<ul>
<li>E-mails, memos and letters that get read—and get action</li>
<li>Proposals, recommendations, and presentations that sell ideas</li>
<li>Plans and reports that get things done</li>
<li>Fund-raising and sales letters that produce results</li>
<li>Resumes and letters that lead to interviews</li>
<li>Speeches that make a point</li>
</ul>
And much more.

Writing That Works; How to Communicate Effectively In Business

Arts & Photography

Raphaelson, Joel

Graphic Design

Collins Reference

A practical guide offers tips on how to develop a clear, effective writing style for proposals, PC documents, business memos, fund-raising announcements, resumes, cover letters, and more. Reprint.

Writing That Works - Second Edition

Reference

Words, Language & Grammar

Harpercollins

Writing That Works, 3rd Edition: How to Communicate Effectively in Business

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:
<ul>
<li>Presentations that move ideas and action</li>
<li>Memos and letters that get things done</li>
<li>Plans and reports that make things happen</li>
<li>Fund-raising and sales letters that produce results</li>
<li>Resumes and letters that lead to interviews</li>
<li>Speeches that make a point</li>
</ul>

Writing That Works: How to Improve Your Memos, Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers

Engineering & Transportation

Engineering

Perennial / HarperCollins

Provides concrete advice and examples of clear and colloquial business writing in various circumstances

Perennial

From the former CEO of Ogilvy &amp; Mather, the first biography of advertising maverick David Ogilvy
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. 
The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:
* "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." 
Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

History

St. Martin's: Griffin

An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase in importance, and more.

The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s

Maas, Jane

Business & Money

St Martins Pr

An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies of color photos.

How to Advertise

Marketing & Sales

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses.

How to Advertise: Third Edition

Thomas Dunne Books

See the best price to sell, buy, or rent books by Roman, Kenneth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Roman, Kenneth

See the best price to sell, buy, or rent books by Roman, Kenneth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Writing that works: How to write memos, letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done

Writing That Works; How to Communicate Effectively In Business

Writing That Works - Second Edition

Writing That Works, 3rd Edition: How to Communicate Effectively in Business

Writing That Works: How to Improve Your Memos, Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers

Writing That Works: How to Improve Your Memos, Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s

How to Advertise

How to Advertise: Third Edition