The first woman to head a major advertising agency she herself did not found recounts her eventful career in advertising, recalling her trials with accounts that ranged from Dove dishwashing liquid to the "I Love New York" campaign and a state wedding

Adventures of an Advertising Woman

Maas, Jane

Business & Money

St Martins Pr

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces-The most important decision: positioning and strategy-The fifteen magic rules for better brochures-The layman's guide to better layouts-Ten ways to save money on production-Hotel brochures-fifteen secrets that fill rooms-How to attract more tourists-Promoting theme parks and attractions-What works best in college literature-Brochures to gain members, to advocate, to persuade, to sell-How to do more effective fund-raising literature-Catalogs that sell more-and cost less-How to make mailings more profitable

Better brochures, catalogs, and mailing pieces

Management & Leadership

St.Martin's Press

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable

Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

Marketing & Sales

St. Martin's: Griffin

An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase in importance, and more.

The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s

Roman, Kenneth

An American couple travel to the small Welsh city of St. David's at Christmastime to trace the woman's family tree and are welcomed as members of the the community

Christmas in Wales: A Homecoming

History

Maas, Michael

Europe

An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies of color photos.

How to Advertise

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses.

How to Advertise: Third Edition

Thomas Dunne Books

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.
A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.
The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.
The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity.
There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising.
More than an advertising guide, How to Advertise shows how to build brands and businesses.

How to Advertise: Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)

Nisenholtz, Martin

Beautiful brand new hardcover book in dustjacket that is also in brand new condition. No markings, no wear, just new. Our Family carefully and promptly packs each book in high-quality bubble lined, envelopes. We commence all orders immediately and appreciate your business and welcome any questions.

How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.

See the best price to sell, buy, or rent books by Maas, Jane. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Maas, Jane

See the best price to sell, buy, or rent books by Maas, Jane. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Adventures of an Advertising Woman

Better brochures, catalogs, and mailing pieces

Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s

Christmas in Wales: A Homecoming

How to Advertise

How to Advertise: Third Edition

How to Advertise: Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)

How to Advertise

How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.