Marketing

Roger Kerin

Steven Hartley

William Frederick Crane

McGraw-Hill/Ryerson

MARKETING

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Business & Money

William Rudelius

KERIN

Frederick Crane

Roger A.

Hartley Eric N.

Marketing & Sales

McGraw-Hill Ryerson Higher Education

Marketing, 7th Cdn edition with iStudy Access Card

Marketing 11E. Used for the fall 2014 semester of Marketing Principles at SUNY Empire State College.

Marketing 11E

McGraw=Hill

Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: the Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: the Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. 
 Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. 
 Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. 
 Integrated Technology - The use of powerful technical resources and learning solutions. 
 Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. 
 Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Marketing: The Core

McGraw/Hill/Irwin

Instructors Manual

PRENTICE/HALL

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Strategic Marketing Problems: Cases and Comments, 10th Edition

Strategic Marketing Problems (13th Edition) Instructors Ed

Robert Peterson

Financial Times/Prentice Hall

Marketing (MKTG 311) Principles and Problems

McGraw-Hill/Higher Education

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Books by Roger Kerin