The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

The Oxford Handbook of Pricing Management (Oxford Handbooks)

Business & Money

Ozalp Ozer

Robert Phillips

Economics

Oxford University Press

This book restores to print two important verse-essays on the art of poetry by one of America's most honored poets. "Trial of a Poet" was born of Karl Shapiro's serving on the jury that awarded the first Bollingen Prize in Poetry, voting on moral grounds against giving the prize to the winner, Ezra Pound. "Essay on Rime" confronts the confusions Shapiro found in poetry in general and in the work of many specific, noted poets. Shapiro wrote this 2072-line blank-verse meditation on "the treble confusion / In modern rime" in 1945, when he was thirty and serving a stint with the U.S. Army in the South Pacific--far from any library. Rich in both insight and example, "Essay on Rime" discusses a range of subjects, including prosody, idiom, Freud, rhetoric, grammar, Marxist poets, content, and translation. "Essay on Rime" also confronts the particular approaches of such poets as W. H. Auden, Hart Crane, e. e. cummings, Archibald MacLeish, Andrew Marvell, Pound, Walt Whitman, and W. B. Yeats. As David Lehman writes in his foreword, "More than a half century since it was written, this triumph of rhetoric retains its ability to provoke, instruct, and astound." Karl Shapiro (1913-2000) was a prolific poet, critic, essayist, editor of literary journals, and teacher. Robert Phillips is John and Rebecca Moores Scholar and Professor of English, University of Houston.

Essay on Rime: with Trial of a Poet (Poets On Poetry)

Literature & Fiction

Karl Shapiro

History & Criticism

University of Michigan Press

Revered nutrition and health expert, PBS personality, and bestselling author of Eat to Live, Super Immunity, and The End of Diabetes, Dr. Joel Fuhrman, delivers a hard-hitting, culture-shifting examination of the role fast and processed food plays in our nation's health crisis and offers a program to help us discover a lasting solution, including a two-week meal plan and eighty recipes. We're eating our way to discomfort, unhappiness, disease, and premature death. Processed and fake foods have become the primary source of calories in the United States -- a trend that is growing across the developed world. While these ''Frankenfoods'' efficiently feed the majority of our citizens, they do not contain the sustaining biological and chemical properties of food produced in nature. This fast-food solution is causing a fast-food genocide that is shaping our bodies and our futures, Joel Fuhrman, MD, warns. Eating these unhealthy foods make us fatter and profoundly affects our brains, behaviors, and even our genetic makeup, leaving us helpless to social forces that will keep us eating fast food forever, he explains. They create an avalanche of harmful problems -- chronic disease, lowered intelligence levels, and attention deficits that are intrinsically linked to poverty, reduced educational and occupational opportunities, and even increased drug addiction, violence, and crime. An urgent call to action, Fast Food Genocide also provides a clear and very achievable solution. While food can destroy the world, it can also heal it. We must take back control of our diet -- by eating specific natural ingredients in a balanced way -- and in doing so, our right to a healthy, long life. ''Greater knowledge leads to a solution; a solution to your personal health issues and a solution for our society,?'' Dr. Fuhrman writes. ''But it starts with you.''

Fast Food Genocide: How Processed Food is Killing Us and What We Can Do About It

Health, Fitness & Dieting

Joel Fuhrman

Diets & Weight Loss

HarperCollins Publishers and Blackstone Audio

See the best price to sell, buy, or rent books by Robert Phillips. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Robert Phillips