Since 1993, thousands of readers have turned to Michel Robert's book Strategy Pure and Simple. Now he returns with a proven strategy to create and launch new products--the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors

Business & Money

Robert, Michel

Management & Leadership

McGraw=Hill

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors

Biography & History

Here's a startling concept for anyone who knows anything about business: "For successful companies, competition is irrelevant." Flying in the face of the conventional wisdom of most senior management today, the internationally noted business consultant Michel Robert explains why gigantically successful businesses ignore their competitors...and reap huge profits! How does it work? A number of CEOs who have used Robert's unique strategic thinking process--and are now true believers--recall in these pages how he enabled them to choose the right strategy for success in today's changing business environment. 
 Unlike most other consultants, Robert and his staff go to corporate "war rooms"--not the business school library--to develop and hone the strategic thinking process. In more than 400 frank, intensive working sessions with CEOs and their management teams, Robert has tested and validated his methods. 
 THE POWER OF STRATEGIC THINKING sums up his original and effective strategy of making anyone's competitors irrelevant: Obsession with your competitors leads to "imitation strategy," the common and disastrous mistake of letting the other side set the rules. Result: The house always wins! Imitators lose. The answer: Learn from major companies like Intel, Wal-Mart, Microsoft, and Goldman Sachs--corporate success stories that Robert explains in fascinating detail--how to develop your own "distinctive strategy" and race ahead of the competition. 
 Learn from the mistakes of copycat companies like Chrysler, Officemax, and all three original TV networks: Robert shows you how imitation strategies will put companies in virtually any field on a suicidal path. From military history, as Robert points out, comes the idea of "ultimate strategy," a proactive, offensive strategy that continually keeps the competition off-balance even as they become more and more irrelevant. Ultimate strategy is achieved when a company controls and/or influences the terms of play for an industry. 
 Learn from THE POWER OF STRATEGIC THINKING how to set the rules for your own sandbox...or how to find another sandbox where you can! In THE POWER OF STRATEGIC THINKING you can learn how to become a winning company by formulating and implementing a proactive, offensive strategy that will have your own company signature. You will also find out how to widen your competitive advantages. Best of all, your ultimate strategy for success will develop from the power of your own strategic thinking!

The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors

Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy.Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today’s most powerful strategic tool, the Internet.

e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

Racine, Bernard

Michel, Robert

Book by Robert, Michel, Weiss, Alan

The Innovation Formula: How Organizations Turn Change Into Opportunity

Weiss,Alan

Robert, Mike

Ballinger Pub. Co.

This is a practical guide for CEOs and corporate managers who want to improve their ability to develop corporate strategy, chart the direction of their organization, and involve their key executives in the successful implementation of that strategy. Robert describes a unique and proven method for setting and implementing strategy and for dealing with the qualitative variables that face an organization. The work begins with an examination of the common pitfalls of strategic planning. Subsequent chapters introduce the concept of strategic thinking (a necessary prerequisite to strategic planning), and treat common obstacles and misperceptions. After the concepts have been clearly elucidated, the author goes on to describe their implementation in a variety of corporate settings.

The Strategist CEO: How Visionary Executives Build Organizations

International

Praeger

Leadership, not necessarily a national industrial policy, is the key to restoring America's competitiveness in the global economy--and the key to leadership is the ability to think, not management charisma or personality traits alone. Consultant Michel Robert maintains that management must master a set of mental skills, critical thinking he calls them, and use them to develop a coherent strategy that others in the organization will accept. Moreover, effective leaders encourage innovative thinking and apply its decisively when problems arise. These skills can be acquired by, and communicated to all levels of the organization. Codifying them and presenting them systematically here for the first time, Robert shows how he and his colleagues at Decision Processes International have introduced them to their various client organizations with measurable success.
Robert advises management to think globally, but act locally and to keep in mind that human resources are growing scarcer, while the need for quality and innovation is growing greater. He defines the three fundamental skills of leadership, distinguishes between strategic and innovative thinking, and describes how both contribute to sound decision making. After illustrating what he means by the leader as strategist, innovator, decision maker, process manager, and implementor, he shows how these roles are played in, and contribute to the creation of, learning organizations. He offers readers a clear, useful method to assess the critical thinking ability of their own organizations, then defines the point at which strategy, innovation, and decisiveness intersect in the total package of management skills. Illustrated with charts, diagrams, and checklists, developed for DPI's clients, The Essence of Leadership will be of particular interest and help to executives at all levels and in all industries and organizations and to students of management in the academic community.

The Essence of Leadership: Strategy, Innovation, and Decisiveness (Bibliographies of Battles and)

Why settle for a "me-too" strategy, when you can change the game and reign supreme in your industry? Mike Robert shows you in this blockbuster new book how you can use Strategic Thinking to create a distinctive strategy to: Change the game, not just the rules in your industry. Create a strategy for the future, not the present. Leverage the Internet to enhance your supremacy. Create a continuous stream of products that create supremacy. Anticipate "stealth disruptors" and pre-empt them. Develop uncontested Strategic Supremacy. Make your competitors irrelevant. After reading Strategic Supremacy Pure &amp; Simple, you will never look at strategy and competition the same way again.

Strategic Supremacy Pure & Simple : Don't Change The Rules, Change The Game

Poutray, Pekar, Stella, Inc.

Title: Strategy, Pure &amp; Simple Author: Robert, Michel ISBN 10: 0970998511 / 0-9709985-1-1 ISBN 13: 9780970998514 Publisher: PPS Publication Date: 2002 Binding: Hardcover 236 pages

Strategy, Pure & Simple by Michel Robert (2002-08-02)

Business Development & Entrepreneurship

La bouche des carpes

Literature & Fiction

Nothomb, Amélie.

History & Criticism

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