The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
<ol>
<li>
Reciprocation: The internal pull to repay what another person has provided us.</li>
<li>
Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.</li>
<li>
Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.</li>
<li>
Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.</li>
<li>
Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.</li>
<li>
Scarcity: We want more of what is less available or dwindling in availability.</li>
</ol>
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Influence: the Psychology of Persuasion

Business & Money

Robert-Cialdini

Business Culture

The Business Library

Social Psychology: Goals in Interaction (Pearson+)

Douglas Kenrick

Steven Neuberg

David Lundberg-Kenrick

Pearson

Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.

Pre-Suasion Paperback – 26 Sep 2016 by Robert Cialdini (Author)

Pre-suasion

Penguin/Random House

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

Health, Fitness & Dieting

Psychology & Counseling

RANDOM HOUSE BUSINESS BOOKS

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

Marketing & Sales

Wywieranie wplywu na ludzi plyta CD

GWP Gdanskie Wydawnictwo Psychologiczne

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:\nWay of the Wolf, Pre-Suasion, To Sell is Human 3 Books Collection Set::\nWay of the Wolf: 
For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system-the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan's $1,997 online training. Now in WAY OF THE WOLF, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.\nPre-Suasion: 
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked.\nTo Sell is Human: 
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be.

Way of the Wolf, Pre-Suasion, To Sell Is Human 3 Books Collection Set

DANIEL H. PINK

Jordan Belfort

John Murray Learning/Random House Business/Canongate Books

Predictably Irrational, Pre-Suasion, To Sell Is Human 3 Books Collection Set

DAN ARIELY

Harper/Random House Business/Canongate Books

How to Win Friends and Influence People, Pre-Suasion, To Sell is Human 3 Books Collection Set:

dale-carnegie

CANONGATE/Conecta/Pharos Books Ltd

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Books by Robert-Cialdini