The real world of the small business owner

Business & Money

Rob Goffee

Richard Scase

Management & Leadership

Routledge

Global Remix: The Fight for Competitive Advantage

VIVA BOOKS PRIVATE LIMITED

Emerging Business Ventures under Market Socialism: Entrepreneurship in China (Routledge Studies in International Business and the World Economy)

Ping, Zheng

Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles.  Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas.  Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape.

Kogan Page Publications

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Books by Richard Scase